wordpress blog stats
Connect with us

Hi, what are you looking for?

Matrimonial Sites Ink DTH Deals – Shaadi-DishTV, Bharatmatrimony-Tata Sky

Looks like JeevanSathi.com won’t be able to find a DTH partner, for a while. Its peers – Shaadi (People Interactive) and Bharatmatrimony (Consim Info) have found DTH partners in Dish TV and Tata Sky. Bharatmatrimony has been live (details here) on Tata Sky as Actve Matrimony for a while now, and Shaadi announced their plans yesterday (via release). There isn’t another DTH player in the market – BIG TV (from Reliance ADAG) is still in the works, and Bharti Telemedia (Airtel) has had FDI issues.

Update: Was just informed that there is another DTH player – DD Direct. Wonder what the service will be called if JS ties up with them — Direct Saathi?

How does this work?
In case of Shaadi Active, users can search for a bride or groom, according to age, community, caste, profession etc, and the subscriber can choose to contact him/her. A problem – it appears that there will be a limited search database, refreshed on a daily basis, and not the entire database.

Actve Matrimony also has limited access – to around 1000 profiles every week, and listings are on an op-in basis from premium subscribers. DTH users can also seek contact details via SMS to Tata Sky, and Tata Sky subscribers are offered the service free of cost. Interestingly, information is being displayed without name and photo. some details here.

What this is all about

Another distribution channel. For a potential user who doesn’t have a PC, this also allows him/her to use the service in the privacy of his/her home, without the need for going to a cybercafe or a matrimonial point.

Dish TV claims around 3.5 Million registered users, while Tata Sky claims 2.3 Million. It remains to be seen how many of these will actually be “Active users” of the matrimonial service on DTH, but with the lack of growth of broadband, and the small mobile interface, DTH would work well. I wonder if such a service can be launched on Digital Cable as well, since that’s got greater reach than both the DTH services combined.

Advertisement. Scroll to continue reading.

Disclosure: I own an inconsequential number of shares of Info Edge, which owns Jeevansathi.com.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ