wordpress blog stats
Connect with us

Hi, what are you looking for?

Italian VAS Co Dada S.p.A Launches With Airtel; To Bring Dada Entertainment To India Next Year

A consolidation has been pending in the Mobile Value Added Services space, and the last year has seen a few key events - OnMobile listed on the Indian bourses, MIH India picked up 30 percent stake in ACL Wireless, One97 Communications was funded and Bharti Telesoft acquired Jataayu Software. Rumours of other VAS companies being acquired have been floating around, but we've not been able to confirm any. A new set of VAS players, lured by the "India Opportunity" of over 250 million mobile subscribers, have entered India over the past year - including the Italian Dada Mobile, Mango Networks, and some others still in stealth mode. DADA Mobile launched subscription based services on Airtel yesterday. Available at http://in.dada.dj via WAP on Airtel, it is priced at Rs. 10 per day, allowing users to download 4 non-premium content, and 1 premium content every day. The content on offer includes the usual package - Ringtones, Wallpapers, Screensavers, Games; users are allowed to carry forward a maximum of 28 non-premium, and 7 non-premium credits on mobile. Medianama spoke to Shilpa Dureja, Marketing Director, India, Dada S.p.A about the companys plans: How has the past year been for Dada mobile? We've done a lot of ground work over the past one year to get the service off the ground. The acceptability for a subscription based model with the operators has come through now, and we've signed up Airtel What made Dada set up operations in a low ARPU (Average Revenue Per User) market…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ