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Bharti Airtel To Focus On Livelihood, Education & Healthcare For Rural Outreach

Sanjay Gupta

Live from a FICCI organized seminar on Rural Connectivity in India Sanjay Gupta, Chief Marketing Officer for Mobile Services at telecom operator Bharti Airtel said that company will focus on three key services for Rural India - enabling Livelihood, Education and Healthcare. Gupta called mobile connectivity in Rural India the next Harit Kranti (Green Revolution). Gupta shared several examples of a video study in Rural India about the issues some existing consumers face, of users who Have to go to another nearby village to even charge a mobile handset, and pay Rs. 20 to use a battery to recharge the phone -- just because neither village as electricity. Feel uncomfortable talking to Airtels customer care executives - because they're speaking in English, or just because the phone is being answered by a woman Have to travel 15km to recharge top-up…

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