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Vertical Ad Networks In India: GooseFish To Launch DivaNation, Sindbad, Others; Ishir-Tonic Tag

Update (2nd July): Goosefish appears to have dropped the idea of more ad networks, reports Afaqs. Update (27 June): As per reliable sources, GooseFish is also considering other ad networks - one on Business (targeting ET, Mint, India Infoline, MoneyControl etc), Tech (targeting Tech2.0, Techtree, Alootechie etc), CXO (Premium ad network) and Bollywood (IndiaFM, Bombay Bitch etc). Original Story (27 June): Goosefish Media Ventures, a 100 percent owned subsidiary of digital agency WebChutney, is planning to launch a couple of vertical advertising networks, Medianama has learned from sources. The network, called DivaNation, claims to be India's first Womens Media Network, and is currently seeking partners for a network of "Indian Women on the Web". View the email sent out by DivaNation to prospective publishing partners here. The rationale behind this is fairly simple - women are the biggest target-group for advertisers, and will provide them with a focused channel for advertising. DivaNation is claiming that they have HLL, P&G, Nestle and consumer durable brands already on board. The advertisers are easy, but its difficult to get inventory. Goosefish has investments from Network18 company Capital18 (via WebChutney), and there appears to be synergy between the DivaNation and Web18s portal IndiWo. The idea of a Womens Ad Network isn't a new one - in fact, there's been a trend of publications morphing into advertising networks. GlamMedia is perhaps the largest and the most famous of them all. Other significant international ad networks targeting women include iVillage and BlogHerAds. Goosefish is also launching…

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