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NDTV Convergence Launches NoGyan.com

I’m not sure of whether this is NDTV Convergence’s tongue-in-cheek take on the news, but NoGyan.com certainly is a bizarre site, aggregating some of the strangest news. Some samples:

— Todays top story: “Sarkozy’s father stages erotic art exhibition
— One story that appears to clearly cover all three ABC (Astrology, Bollywood and Cricket) segments significant to India: “Preity invested in IPL despite astrologer’s warning

The site lives up to its name, and doesn’t provide any useful information, focusing only on the irreverent: “NoGyan brings you the best videos from the Wild Wild Web! Lust, gluttony, greed, sloth, wrath, envy, pride – you’ll find it all here. Enjoy a sinful viewing.” Sinful viewing is certainly a money-spinner on the web, and perhaps that is what NDTV Convergence is banking upon. It does remind me of a blog I used to contribute to – Chiennes Sans Frontieres, though that more of a critique of mainstream media than a collection of bizarre news. CSF II would have a field day, thanks to NoGyan.

While this clearly doesn’t fit into the serious business ventures I usually cover, I’m very intrguided by NoGyan…is this what really works for the Indian audience? One thing is for sure – it certainly is no boingboing.

Follow Up: Why my mom 1.0 hates your web 2.0

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