So almost six months after struggling handset manufacturer Motorola acquired online and mobile music distribution company Soundbuzz, Motorola has launched music distribution service MotoMusic in India. MotoMusic powers the MOTOROKR E8, two versions of which are priced at Rs. 15.455 and Rs. 13,999 respectively. The launch of MotoMusic is significant, since it comes before the launch of Nokia's content service Ovi. Value Chain: This is what the value chain looks like, with a handset manufacturer also becoming a content aggregator. This should, ideally, result in increasing efficiencies, and hence offer a greater margin to Motorola: Pricing, Distribution and content partners: Pricing: What are they thinking?: Really, what is the music labels, Motorola, Mobile Operators thinking? Who's going to pay Rs. 19.99 per song, when most of the music is available cheaper on CDs. Digitial distribution is cheaper than audio cassettes.…
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