Posts Tagged With S. Sivakumar
“There Are Two Currencies For Advertising – Cash And Treaties; We’re Not Buying To Sell” – S. Sivakumar, CEO Designate, Times Private Treaties
By Nikhil Pahwa on June 27th, 2008 |
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23 Comments
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Bennett & Coleman & Co Ltd (BCCL), the largest media group in India, is considered a pioneer of the Private Treaties model, taking equity in ventures in exchange for ...
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