Posts Tagged With S. Sivakumar
“There Are Two Currencies For Advertising – Cash And Treaties; We’re Not Buying To Sell” – S. Sivakumar, CEO Designate, Times Private Treaties
By Nikhil Pahwa on June 27th, 2008 |
4223 Commentshttp://www.medianama.com/2008/06/223-there-are-two-currencies-for-advertising-cash-and-treaties-were-not-buying-to-sell-s-sivakumar-ceo-designate-times-private-treaties/%22There+Are+Two+Currencies+For+Advertising+-+Cash+And+Treaties%3B+We%27re+Not+Buying+To+Sell%22+-+S.+Sivakumar%2C+CEO+Designate%2C+Times+Private+Treaties2008-06-27+04%3A45%3A01Nikhil+Pahwa
4223 Commentshttp://www.medianama.com/2008/06/223-there-are-two-currencies-for-advertising-cash-and-treaties-were-not-buying-to-sell-s-sivakumar-ceo-designate-times-private-treaties/%22There+Are+Two+Currencies+For+Advertising+-+Cash+And+Treaties%3B+We%27re+Not+Buying+To+Sell%22+-+S.+Sivakumar%2C+CEO+Designate%2C+Times+Private+Treaties2008-06-27+04%3A45%3A01Nikhil+Pahwa
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Bennett & Coleman & Co Ltd (BCCL), the largest media group in India, is considered a pioneer of the Private Treaties model, taking equity in ventures in exchange for ...
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