Netcore owned MyToday has launched two new premium (read charged) mobile value added services – MyToday Elite and Meemo. While the first is targeted at people who want unlimited access ... Continue_Reading

(Update: Rajesh Jain informs us that the short code has been blocked, not the long code. We’ve updated the post accordingly) And we’re not surprised. It was only a matter of ... Continue_Reading

The following are the comments that Netcore, which runs the Push SMS Service MyToday has submitted to the Telecom Regulatory Authority of India, in response to the TRAIs draft recommendations ... Continue_Reading

Marathi language daily Deshonnati has tied up with VAS co One97 Communications to offer daily alerts of local news, information and entertainment in Maharashtra. Among the services are local mandi ... Continue_Reading

How this issue is settled is of great importance, and it impacts the future of push SMS services from SMS GupShup and Google, apart from every single service provider who ... Continue_Reading

Update: Rajesh Jain, not surprisingly, disagrees with our opinion that NayaNaya and MyToday.mobi are publishing content. What matters is not how we interpret what MyToday is doing, but how publishers view ... Continue_Reading

Rajesh Jain, MD of Netcore, of which Push SMS service MyToday is a part, has written that the company is facing a “crucible moment” – a defining experience moment which ... Continue_Reading

So it’s official: Helion Ventures and Charles River Ventures have put in $11 million in SMS GupShup, the push SMS based Mobile social networking community. When the deal had been ... Continue_Reading

Update: Appears to be working fine now If you’re a publisher who has set up a Google SMS Channel, it’s likely that you already know about this: Google has been having ... Continue_Reading

(To subscribe to the MediaNama channel, use this subscription form or SMS ON MEDIANAMA to +919870807070) Google is making a habit of entering market segments in India that others have spent ... Continue_Reading

MultiModal Access And Consumer Segments In the session on Enterprise Mobility, responding to a question on consumer services, Rajesh Jain, MD of MyToday said that there will be multimodal access on ... Continue_Reading

On Advertisers And Rates Interestingly, Affle and NDTV are refusing to take advertising on their mobile platforms on a Cost-per-Lead (CPL) basis. Affle, as a startup, took a conscious decision not ... Continue_Reading