Following the tie-up between the Times Audience Network (TAN) and BigAdda, we spoke to Sameer Pitalwalla, Head (Digital) for Zoom Entertainment Network, to get a sense of how the Times group views the online video space; ... Continue_Reading

Rediff has gone live with applications on their video sharing platform iShare, just in time for the announcement of their second quarter earnings results. What’s rather odd is that they ... Continue_Reading

Rediff has launched what appears to be a fairly basic social network called Sociali. While Rediff has told WATBlog that it is just a sandbox for testing applications by developers ... Continue_Reading

Opening Up The API – Why, and Which verticals are going to follow iShare? Our platform is such that almost every 10 days to two weeks, you’re going to see new ... Continue_Reading

Update: As per the official press release, Rediff the initiative is called Sociali. What’s most interesting – and most commenting on the initiative don’t appear to have realized this – ... Continue_Reading