Mobile Media company Affle, whose SMS replacement product SMS 2.0 has been deployed with Airtel and Idea Cellular, has raised a strategic investment from Microsoft. While the amount of investment ... Continue_Reading

Impact of Do-Call Registry At the MediaNama Discussion at Mobile Monday Delhi, Rajnish Agarwal from Indiatimes asked the panel about the impact of the Do-Call Registry (we’ve covered it here). Vijay ... Continue_Reading

On Advertisers And Rates Interestingly, Affle and NDTV are refusing to take advertising on their mobile platforms on a Cost-per-Lead (CPL) basis. Affle, as a startup, took a conscious decision not ... Continue_Reading