Update: Responding to our query, Anuj Kumar, ED (South Asia) at Affle, informs us that all investors, including the Times of India group, continue to stay invested in the company. ... Continue_Reading

(With inputs from Nikhil Pahwa) Affle has integrated bookmarking and calendar options with its application SMS2.0: users can now add advertiser details to contacts, event/TV show details to calendar, automatically setting ... Continue_Reading

Mobile Media company Affle, whose SMS replacement product SMS 2.0 has been deployed with Airtel and Idea Cellular, has raised a strategic investment from Microsoft. While the amount of investment ... Continue_Reading

Idea Cellular has signed up with mobile media firm Affle for their SMS replacing application SMS 2.0.  Two recommendations that we had discussed in an earlier post on the company are being realised ... Continue_Reading

  NDTV Convergence has outsourced its mobile ad sales to Affle, after outsourcing the mobile portal development and management to July Systems. Affle is a mobile applications company, with investments from the Times ... Continue_Reading

(Updated: To add Monster, Sulekha and Indiaproperty search via SMS 2.0) Affle has integrated search into its popular SMS 2.0 application. I installed the application on Sunday and gave it ago. ... Continue_Reading

Impact of Do-Call Registry At the MediaNama Discussion at Mobile Monday Delhi, Rajnish Agarwal from Indiatimes asked the panel about the impact of the Do-Call Registry (we’ve covered it here). Vijay ... Continue_Reading

On Advertisers And Rates Interestingly, Affle and NDTV are refusing to take advertising on their mobile platforms on a Cost-per-Lead (CPL) basis. Affle, as a startup, took a conscious decision not ... Continue_Reading