News Six issues ASCI should consider while framing advertising guidelines for edtech While edtech start-ups are working with the ASCI to come up with a code for advertising, here are some important issues to keep in... Sarvesh MathiJanuary 27, 2022
News Crypto ad guidelines set to undergo changes after talks with government: Report The revised guidelines are expected to temper the tone of wild profits in commercials about cryptocurrencies. MitakshDecember 2, 2021
News Meta curtails its ad-targeting options referencing race, religion, and politics As activists and policymakers bid good riddance to the controversial options, what other alternatives are there for advertisers? MitakshNovember 12, 2021
News Google antitrust lawsuit part 4: How AMP, Unified Pricing Rules, Chrome Privacy Sandbox cement Google’s monopoly? Key details in an unreacted lawsuit reveal how Google initiatives like the Privacy Sandbox update were put to improper use. Sarvesh MathiNovember 11, 2021
News Google antitrust lawsuit part 3: What is header bidding and how did a secret deal with Facebook kill it? A look at how Google teamed with Facebook to kill a new industry innovation and maintain its monopoly. Sarvesh MathiNovember 11, 2021
News Google antitrust lawsuit part 2: How Google unlawfully ties its various products in online advertising A deep dive into Google's alleged anticompetitive conduct including the tying of its ad server and ad exchange. Sarvesh MathiNovember 11, 2021
News Google antitrust lawsuit part 1: How online advertising works and how Google dominates it A breakdown of the online advertising market and Google's monopoly power in various markets. Sarvesh MathiNovember 11, 2021
News Google to start charging foreign ad sellers an equalisation levy for ads in India The additional charges are to cover the equalisation levy that was introduced by the Indian government last year, which led to pushback from US... Aroon DeepJuly 29, 2021
News Here’s what Sundar Pichai did not say in his interview with BBC In an interview with BBC’s Amol Rajan, Google CEO Sundar Pichai shares his views on a wide range of topics including the free and... Sarvesh MathiJuly 15, 2021
News Google says it won’t develop intrusive mechanisms like third-party cookies once it phases them out Once Google phases out third-party cookies from its ad-tech business, it won’t build alternative mechanism to track individuals’ behaviour across the internet. The company,... Aditya ChunduruMarch 4, 2021