Mobile is becoming a significant play for Google, and as the Android juggernaut prepares to conquer the world, Google has put the monetization piece into play with the acquisition of ... Continue_Reading

Update: A Microsoft spokesperson told MediaNama that the company has no comment on this development at this point in time, neither a confirmation or denial. They’ll let us know when ... Continue_Reading

Hyderabad based Ybrant Digital, an e-marketing firm, has continued its acquisition strategy and bought over Argentina-based ad network Dream Ad for an unnamed sum. The terms of the deal – ... Continue_Reading

Update: We spoke to Saurabh Bhatia, Chief Business Officer of VDOPIA on the NDTV Deal, advertising on live streaming, on their iPhone initiative iVDOPIA and what he thinks about the ... Continue_Reading

Updated below Reliance ADA Group company Zapak is providing its games to Glamsham and Cricbuzz. Both sites are popular in their respective domains – Glamsham is Bollywood site, while Cricbuzz is ... Continue_Reading

Manase Microsite – Our politicians seem to be taking gaming quite seriously. Zapak has built a microsite for Raj Thackeray’s Maharashtra Navnirman Sena called Manase.zapak.com. The intention behind creating setting ... Continue_Reading

Update: Networkplay’s short term contract with MakemyTrip.com has been renewed into a multi-year deal, according to the company. Makemytrip claims it attracts 1.4 million users and over 40 million page-views ... Continue_Reading

(By Preethi J & Nikhil Pahwa) Pubmatic has closed its second round of funding from Helion Ventures, Nexus India Capital and Draper Fisher Jurvetson participating, a company press release said. While ... Continue_Reading

Following the tie-up between the Times Audience Network (TAN) and BigAdda, we spoke to Sameer Pitalwalla, Head (Digital) for Zoom Entertainment Network, to get a sense of how the Times group views the online video space; ... Continue_Reading

GlamMedia, an advertising and publishing network for women, has acquired AdaptiveAds, a three year old advertisement targeting and optimisation firm run by Sanjay Sharma and Yogesh Sharma. Through the acquisition, ... Continue_Reading

You’re reading it here first: MediaNama has learned from multiple, reliable sources that online advertising network VDOPIA has raised a first round of funding from Nexus India Capital. According to ... Continue_Reading

Hyderabad based gaming co 7Seas Technologies has inked a two-way deal with games distributor GreyStripe. To begin with, 7Seas will provide seven games to Greystrip to distribute alongwith its catalog ... Continue_Reading