Update: Corrigendum below Earlier: Though ring back tones are extremely popular in India, it is quite rare that you hear an advertisement as a ringback tone – the only time we ... Continue_Reading

The Content Costs When asked about the increase in content costs, which we’d pointed out in our analysis of their Q2 earnings, OnMobile Global CEO Arvind Rao said that this is ... Continue_Reading

OnMobile Global has tied up with Vodafone to pilot advertising supported ring-back tones (Ad RBT) in India, and has inked a strategic partnership with media buying agency GroupM to bring ... Continue_Reading