Advertising

Changes at the video advertising network Vdopia: Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO. ... Continue_Reading
Bangalore-based programmatic advertising technology provider Ozone Media has partnered with New York City-based advertising technology company AppNexus, reports Yahoo.com. The partnership will provide Ozone Media with technical expertise for cross platform access ... Continue_Reading
Media buying agency GroupM has revised its estimates of annual advertising expenditure growth for 2014 to 12.5% from 11.6%, released earlier this year. This revision is part of the agency’s global ... Continue_Reading
GroupM’s integrated media agency Maxus has officially launched a customised communications planning tool called Resolve. ... Continue_Reading
Google AdWords will no longer have the facility of disabling close variants for keywords from September 2014. Close variants are keywords which are close to exact match – and are there ... Continue_Reading
Twitter has introduced its Promoted Video platform, in beta test phase. It’s aimed at advertisers and content creators looking to distribute video content through its platform. The platform is currently available only ... Continue_Reading
Club Mahindra, the BSE listed timeshare based holidays business, which was impacted significantly by the implementation of TRAI’s spam guidelines, has said that its web based reservations have now increased ... Continue_Reading
The Indian government’s official in-house advertisement placement agency, the Directorate of Advertising and Visual Publicity (DAVP) has extended its advertising pilot project yet again. The project is now to officially ... Continue_Reading
More changes at NetworkPlay, the G+J (Bertelsmann) owned firm. Chirag Shah and Deven Dharamdasani, the founders of mobile ad network Seventynine, have left the firm, possibly after their earn-out. Seventynine ... Continue_Reading
Traffic is growing for Indic language publishers in India, but it doesn’t necessarily translate into better revenues, although larger publishers have it easier. Sriram Hebbar, CEO of Greynium (OneIndia), which ... Continue_Reading
Facebook has signed its first agency deal in India with WPP’s media and marketing company GroupM. This partnership was apparently announced when Facebook COO Sheryl Sandberg had visited India last ... Continue_Reading
Mumbai-based digital and social media agency Gozoop has acquired iThink InfoTech, another Mumbai-based technology and IT based agency which specialises in custom software development for mobile and web platforms, for an undisclosed amount. ... Continue_Reading