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Updated: YouTube Struggles With IPL 2010 Live Streaming

By Nikhil Pahwa on March 16th, 2010 |

Update (March 16th): Looks like YouTube’s got its act together. The live streaming is working fine for me today. I’m in the office, watching the Royal Challengers challenge the Kings ... Continue_Reading

Ford Uses QR Codes In FIGO Advertisement; To What End?

By Diwaskar Chettri on March 16th, 2010 |

3 Comments

It’s good to see QR codes are being further trialled as a cross-media tool in India. After Mid Day, car manufacturer Ford is using QR Code in print ads for ... Continue_Reading

Ever Heard An AdRBT? MMA Releases Case Studies On Star Plus, Action Shoes

By Preethi J on March 11th, 2010 |

4 Comments

Update: Corrigendum below Earlier: Though ring back tones are extremely popular in India, it is quite rare that you hear an advertisement as a ringback tone – the only time we ... Continue_Reading

July Systems Raises $7 M To Fund Mobile Publishing; Advertising Future?

By Nikhil Pahwa on March 5th, 2010 |

2 Comments

Bangalore based July Systems has raised $7 million in Series C funding led by Intel Capital, alongwith Sequoia Capital and Footprint Ventures. The details of the investment were not disclosed, ... Continue_Reading

Affle Raises Strategic Investment From Japan’s Itochu Corp; Deployments

By Nikhil Pahwa on March 2nd, 2010 |

5 Comments

Update: Responding to our query, Anuj Kumar, ED (South Asia) at Affle, informs us that all investors, including the Times of India group, continue to stay invested in the company. ... Continue_Reading

MyToday Launches Elite & Meemo Services

By Diwaskar Chettri on February 26th, 2010 |

5 Comments

Netcore owned MyToday has launched two new premium (read charged) mobile value added services – MyToday Elite and Meemo. While the first is targeted at people who want unlimited access ... Continue_Reading

Mid Day Introduces QR Codes For Rich Content Via Mobile

By Nikhil Pahwa on February 18th, 2010 |

3 Comments

Update: do read Where have all the QR codes gone? Finally, a newspaper that’s trying out QR codes in India: Mid Day has introduced QR codes in the publication to enable ... Continue_Reading

Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches

By Nikhil Pahwa on February 17th, 2010 |

7 Comments

Launched in 2008, Cricket Nirvana was probably the first website in India to experiment with live streaming of Cricket matches. It began with a subscription model, and later switched to ... Continue_Reading

MWC 2010: Advertising & Analytics: Telenity, Omniture, Shazam, mOcean, OpenWave

By Diwaskar Chettri on February 17th, 2010 |

SinglePoint Buys M2Junction; Auction Based SMS Advertising

By Preethi J on February 15th, 2010 |

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(By Preethi J & Nikhil Pahwa) US based mobile advertising firm SinglePoint has acquired Hyderabad based M2Junction, launched barely a year ago, for an undisclosed amount. When asked if this was a ... Continue_Reading

IAMAI & AAAI Sign Agreement To Resolve Online Publisher-Agency Issues; Terms & Our Take

By Nikhil Pahwa on February 8th, 2010 |

7 Comments

It’s about cashflows. The Indian Internet Industry has been plagued for long by issues of delayed payments, with payment cycles going well beyond the usual 60 day period. For online ... Continue_Reading

Viacom Signs Video Deal With iStream; MTVIndia.com Relaunch By April

By Preethi J on February 2nd, 2010 |

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To widen its online audience, Viacom18 Media, the joint venture between Network18 group company IBN18 Broadcast and Viacom Inc, has entered into an exclusive deal with video aggregator A2Media ... Continue_Reading