Advertising

Mobile advertisement impression volume has grown 260% from July 2013 in India, according to the State of Mobile Advertising report released by Opera Mediaworks. The report is based on aggregated ... Continue_Reading
Facebook has introduced a new ad unit called bandwidth targeting that lets advertisers use the Ad Create tool, Power Editor and the API to develop and target ads based on ... Continue_Reading
Mobile messaging and advertising company Affle has acquired the India-based mobile application development company Appstudioz. With this acquisition, Appstudioz has now merged with Affle’s Media Lab business. Affle will also be ... Continue_Reading
Mohit Hira, CEO, Hungama Digital Services and Head of JWT Group’s digital initiatives, has quit the group reports exchange4media. Hira has confirmed this development to MediaNama, and said that he ... Continue_Reading
Changes at the video advertising network Vdopia: Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO. ... Continue_Reading
Bangalore-based programmatic advertising technology provider Ozone Media has partnered with New York City-based advertising technology company AppNexus, reports Yahoo.com. The partnership will provide Ozone Media with technical expertise for cross platform access ... Continue_Reading
Media buying agency GroupM has revised its estimates of annual advertising expenditure growth for 2014 to 12.5% from 11.6%, released earlier this year. This revision is part of the agency’s global ... Continue_Reading
GroupM’s integrated media agency Maxus has officially launched a customised communications planning tool called Resolve. ... Continue_Reading
Google AdWords will no longer have the facility of disabling close variants for keywords from September 2014. Close variants are keywords which are close to exact match – and are there ... Continue_Reading

Twitter starts testing Promoted Video ads

Twitter has introduced its Promoted Video platform, in beta test phase. It’s aimed at advertisers and content creators looking to distribute video content through its platform. The platform is currently available only ... Continue_Reading

55% of Club Mahindra’s reservations are online

Club Mahindra, the BSE listed timeshare based holidays business, which was impacted significantly by the implementation of TRAI’s spam guidelines, has said that its web based reservations have now increased ... Continue_Reading
The Indian government’s official in-house advertisement placement agency, the Directorate of Advertising and Visual Publicity (DAVP) has extended its advertising pilot project yet again. The project is now to officially ... Continue_Reading