Advertising

Online advertising network and media technology company, Komli Media has launched an integrated cross-channel CRM remarketing platform RevX. The platform will enable marketers to leverage consumer insights across web, mobile ... Continue_Reading
UK-based ad tech company Mirriad and Universal Music Group (UMG) have tied-up to enable product placements in music videos, well after the videos have been shot. Mirriad’s native in-video advertising technology ... Continue_Reading
Lakshmi Narasimhan, former Network18 CEO who had moved to a corporate role after Durga Raghunath had taken over his role in April this year, had joined big data firm Crayon ... Continue_Reading
Mobile advertisement impression volume has grown 260% from July 2013 in India, according to the State of Mobile Advertising report released by Opera Mediaworks. The report is based on aggregated ... Continue_Reading
Facebook has introduced a new ad unit called bandwidth targeting that lets advertisers use the Ad Create tool, Power Editor and the API to develop and target ads based on ... Continue_Reading
Mobile messaging and advertising company Affle has acquired the India-based mobile application development company Appstudioz. With this acquisition, Appstudioz has now merged with Affle’s Media Lab business. Affle will also be ... Continue_Reading
Mohit Hira, CEO, Hungama Digital Services and Head of JWT Group’s digital initiatives, has quit the group reports exchange4media. Hira has confirmed this development to MediaNama, and said that he ... Continue_Reading
Changes at the video advertising network Vdopia: Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO. ... Continue_Reading
Bangalore-based programmatic advertising technology provider Ozone Media has partnered with New York City-based advertising technology company AppNexus, reports Yahoo.com. The partnership will provide Ozone Media with technical expertise for cross platform access ... Continue_Reading
Media buying agency GroupM has revised its estimates of annual advertising expenditure growth for 2014 to 12.5% from 11.6%, released earlier this year. This revision is part of the agency’s global ... Continue_Reading
GroupM’s integrated media agency Maxus has officially launched a customised communications planning tool called Resolve. ... Continue_Reading
Google AdWords will no longer have the facility of disabling close variants for keywords from September 2014. Close variants are keywords which are close to exact match – and are there ... Continue_Reading