Bertelsmann owned Networkplay has partnered with Sweden-based, NASDAQ listed performance marketing network Tradedoubler to offer performance marketing and targeting solutions to advertisers and publishers in India. The partnership gives Networkplay exclusive rights to use Tradedoubler’s ... Continue_Reading
After selling its mobile marketing business in India, US and UK to GSO Capital Partners in January this year, Velti seems to have officially launched a new entity mGage which will offer mobile ... Continue_Reading has introduced real-time bidding on its mobile ad exchange providing advertisers with access to rich media inventory while enabling them to target and bid only for select audience segments. ... Continue_Reading
SilverEdge Technologies which owns and operates the mobile advertising startup SilverPush has raised $1.5 million from Unilazer Ventures and IDG Ventures India, reports The Economic Times. ... Continue_Reading
WPP Group’s global marketing communications agency JWT has agreed to acquire a majority stake in the Mumbai-based social media agency Social Wavelength for an undisclosed amount. ... Continue_Reading
by Anurag Singh A recent eMarketer report analyzed by the Economic Times talks of Facebook “Eating into” Google’s Mobile Revenues. We’re talking of a market of almost $18 billion of ... Continue_Reading
At a time when advertisements typically shouldn’t be hard to come by – with political party spends likely increasing in the lead up to the upcoming General Elections in India ... Continue_Reading
Mobile ad exchange has created over 100 apps for 30 publishers in various languages, categories and for various operating systems in the last one year as part of an ... Continue_Reading
Flipkart is planning to launch an advertising program that sellers can use to promote its products on the e-commerce website ... Continue_Reading
Pune’s PubMatic which has traditionally focused on the global markets, has now announced plans to expand its operations in India, especially in Pune. ... Continue_Reading
Pune-based online advertising company Kapsica has raised an undisclosed amount of angel funding from Compulink Systems co-founder & CEO Vishwas Mahajan and Pyxis Systems founder & president Sunil Nikhar, reports TechCircle. The company will be using ... Continue_Reading
Times Internet has opened up the tools for creating augmented reality based marketing campaigns for its Alive app to brands and agencies with Alive Studio. ... Continue_Reading