Advertising

Update (March 16th): Looks like YouTube’s got its act together. The live streaming is working fine for me today. I’m in the office, watching the Royal Challengers challenge the Kings ... Continue_Reading
It’s good to see QR codes are being further trialled as a cross-media tool in India. After Mid Day, car manufacturer Ford is using QR Code in print ads for ... Continue_Reading
Update: Corrigendum below Earlier: Though ring back tones are extremely popular in India, it is quite rare that you hear an advertisement as a ringback tone – the only time we ... Continue_Reading
Bangalore based July Systems has raised $7 million in Series C funding led by Intel Capital, alongwith Sequoia Capital and Footprint Ventures. The details of the investment were not disclosed, ... Continue_Reading
Update: Responding to our query, Anuj Kumar, ED (South Asia) at Affle, informs us that all investors, including the Times of India group, continue to stay invested in the company. ... Continue_Reading
Netcore owned MyToday has launched two new premium (read charged) mobile value added services – MyToday Elite and Meemo. While the first is targeted at people who want unlimited access ... Continue_Reading
Update: do read Where have all the QR codes gone? Finally, a newspaper that’s trying out QR codes in India: Mid Day has introduced QR codes in the publication to enable ... Continue_Reading
Launched in 2008, Cricket Nirvana was probably the first website in India to experiment with live streaming of Cricket matches. It began with a subscription model, and later switched to ... Continue_Reading
Omniture Launches Video Measurement Within SiteCatlyst Adobe owned Omniture has announced a new mobile video measurement capability within Omniture SiteCatalyst. It will allow customers to measure video hosted on mobile optimized web sites and ... Continue_Reading

SinglePoint Buys M2Junction; Auction Based SMS Advertising

(By Preethi J & Nikhil Pahwa) US based mobile advertising firm SinglePoint has acquired Hyderabad based M2Junction, launched barely a year ago, for an undisclosed amount. When asked if this was a ... Continue_Reading
It’s about cashflows. The Indian Internet Industry has been plagued for long by issues of delayed payments, with payment cycles going well beyond the usual 60 day period. For online ... Continue_Reading
To widen its online audience, Viacom18 Media, the joint venture between Network18 group company IBN18 Broadcast and Viacom Inc, has entered into an exclusive deal with video aggregator A2Media ... Continue_Reading