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Advertising

Directi UAE is buying back Ashmore Investment Management’s stake in the contextual advertising service Media.net, reports The Economic Times. Ashmore had invested in the company in 2008 and currently owns about ... Continue_Reading
AdNear, which provides location intelligence data to brands and advertisers, has raised $19 million in Series B funding from Telstra Ventures and Global Brain, with participation from existing investors Sequoia ... Continue_Reading
Digital media company ValueFirst has launched an advertising network called VCLIX. The Gurgaon-headquartered company also launched a real-time campaign tracking, monitoring, measurement and reporting tool called ADTRAX. ... Continue_Reading
Online advertising network and media technology company, Komli Media has launched an integrated cross-channel CRM remarketing platform RevX. The platform will enable marketers to leverage consumer insights across web, mobile ... Continue_Reading
UK-based ad tech company Mirriad and Universal Music Group (UMG) have tied-up to enable product placements in music videos, well after the videos have been shot. Mirriad’s native in-video advertising technology ... Continue_Reading
Lakshmi Narasimhan, former Network18 CEO who had moved to a corporate role after Durga Raghunath had taken over his role in April this year, had joined big data firm Crayon ... Continue_Reading
Mobile advertisement impression volume has grown 260% from July 2013 in India, according to the State of Mobile Advertising report released by Opera Mediaworks. The report is based on aggregated ... Continue_Reading
Facebook has introduced a new ad unit called bandwidth targeting that lets advertisers use the Ad Create tool, Power Editor and the API to develop and target ads based on ... Continue_Reading
Mobile messaging and advertising company Affle has acquired the India-based mobile application development company Appstudioz. With this acquisition, Appstudioz has now merged with Affle’s Media Lab business. Affle will also be ... Continue_Reading
Mohit Hira, CEO, Hungama Digital Services and Head of JWT Group’s digital initiatives, has quit the group reports exchange4media. Hira has confirmed this development to MediaNama, and said that he ... Continue_Reading
Changes at the video advertising network Vdopia: Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO. ... Continue_Reading
Bangalore-based programmatic advertising technology provider Ozone Media has partnered with New York City-based advertising technology company AppNexus, reports Yahoo.com. The partnership will provide Ozone Media with technical expertise for cross platform access ... Continue_Reading