Bertelsmann owned Networkplay has tied-up with Indira Gandhi International Airport (IGIA), Delhi to create an airport-TV network at Terminal 3 ... Continue_Reading, an online platform for Out-of-Home (OOH) media has acquired Mumbai-based startup ... Continue_Reading
Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. ... Continue_Reading
Bertelsmann owned Networkplay has partnered with Sweden-based, NASDAQ listed performance marketing network Tradedoubler to offer performance marketing and targeting solutions to advertisers and publishers in India. The partnership gives Networkplay exclusive rights to use Tradedoubler’s ... Continue_Reading
GSO Capital Partners which acquired Velti’s mobile marketing business in India, US and UK in January this year, has now officially launched a new entity mGage which will offer mobile marketing solutions in ... Continue_Reading has introduced real-time bidding on its mobile ad exchange providing advertisers with access to rich media inventory while enabling them to target and bid only for select audience segments. ... Continue_Reading
SilverEdge Technologies which owns and operates the mobile advertising startup SilverPush has raised $1.5 million from Unilazer Ventures and IDG Ventures India, reports The Economic Times. ... Continue_Reading
WPP Group’s global marketing communications agency JWT has agreed to acquire a majority stake in the Mumbai-based social media agency Social Wavelength for an undisclosed amount. ... Continue_Reading
by Anurag Singh A recent eMarketer report analyzed by the Economic Times talks of Facebook “Eating into” Google’s Mobile Revenues. We’re talking of a market of almost $18 billion of ... Continue_Reading
At a time when advertisements typically shouldn’t be hard to come by – with political party spends likely increasing in the lead up to the upcoming General Elections in India ... Continue_Reading
Mobile ad exchange has created over 100 apps for 30 publishers in various languages, categories and for various operating systems in the last one year as part of an ... Continue_Reading
Flipkart is planning to launch an advertising program that sellers can use to promote its products on the e-commerce website ... Continue_Reading