Bangalore based photo printing portal Picsquare.com has been acquired by online retail firm Infibeam.com. We’d received a tip-off regarding the same a week and a half ago, and though it had been denied then, Picsquare co-founder and CEO Manish Agarwal has now confirmed to MediaNama that the deal is done. Update: Picsquare, which has around 10 employees, will continue to work as a separate brand, and will share technology and offerings with Infibeam. Agarwal declined to comment in the details of the deal - whether there’s cash involved and the Picsquare founders have a lock-in period, or whether there’s stock involved, and they’re going to work with Infibeam.
Startup acquires startup
What, really, is Infibeam? According to an old release, Infibeam was launched as an automobile portal in 2007, by a software development firm of the same name. It featured car reviews, industry news, finance options, EMI calculator, used car listings and a car rental service. It then expanded its portfolio to include a mobile section, and followed up with segments on watches, fitness equipment section, Jewellery, Apparels, Books etc…it diversified. Photo Printing and the customised gift printing knowhow that Picsquare brings, will be another addition to the portfolio.
Bangalore based photo printing portal Picsquare has announced an investment from offline player Bhola Digital Lab. This is ironic, particularly since online photo printing services compete with traditional photo printing services; Picsquare has been using Bhola’s printing services, and apparently worked with DTDC for delivery. For Bhola Digital Lab, this is a strategic investment, giving them an online presense, and a means for customer acquisition. The quantum of the investment, or the stake acquired have not been mentioned. Picsquare had raised $75,000 from MChek CEO Sanjay Swami, Snapfish founder Shripati Acharya and Vijay Iyer, VP (Marketing) of Portal Systems.
No inputs in the company release about how PicSquare has been performing, though, just a mention of over 1.5 lakh users. That’s around 50,000 more than the number claimed by another photosharing upstart - MeraSnap, whose userbase was aquired earlier this year by HP owned Snapfish. We’ve contacted Picsquare for more info.
Other companies in this space include Printo (funding from Sequoia Capital and Seed Fund), iTasveer (has a deal with Windows Vista), KPCB and Sherpalo funded ZoomIn, Canvera (funding from Footprint Ventures, Mumbai Angels and DFJ) and others like eYaadein and PhotoMasti.
