Earlier (March 15th): The five-minute-deferred-live webcast of the Indian Premier League Cricket tournament on YouTube struggled over the weekend, facing technical difficulties, or just not loading: it was disastrous. Users frequently saw YouTube’s version of ‘the blue screen of death’, stating that “We may be experiencing some technical difficulties. Please stay tuned.”

Bharti Airtel might be giving its users a leg-up, switching them to 2mbps speed when accessing the IPL on YouTube, but this means little if the streaming isn’t working. Even though the streaming did resume, it was intermittent, and the picture quality was rather poor. Given that this was YouTube’s first day of almost-live streaming the IPL, one could expect teething troubles. However, issues continued into Day two, with the site being inaccessible, and at times returning the blue screen. Readers should remember that IPLT20.com also had similar issues last year, though the picture quality was better.

But this is just a small glitch for YouTube: we believe that the company is viewing these IPL streaming rights as a long term investment, and wouldn’t be surprised if they retain them next year as well. The IPL is to YouTube in India what the Olympics was to NBC. This showcase event is a big part of Google’s plan to attract key advertisers to YouTube, now that the company has several channels of premium and professional content on the website, in partnership with media companies. For the IPL, YouTube has managed to land Royal Challengers, HSBC India, HP, Airtel, Coca Cola and Samsung as advertisers.

Apart from the IPL page banner advertisements, pre-rolls and mid-roll video ads, we also noticed “Paste-Up” advertisements from HSBC during the screening of the first game. HSBC might want to do something about the transparent creatives, though:

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What’s interesting about this deal is that ITV will also hold online rights for live streaming. In an emailed response to MediaNama’s query on conflict of live streaming rights with YouTube, an ITV spokesperson wrote: “ITV.com will have a bespoke section of the site for IPL which will include live simulcasts of the matches. It is my understanding that YouTube’s UK rights will be on a 5 minute delay.” (emphasis, ours)

Like we’ve said previously, the Indian Premier League has been rather creative in carving up its rights, and this is just another indication. So what’s next: selling 5 minute delayed rights, then 10 minute delayed rights, followed by 15 minute delayed rights?

Earlier, it was announced that Singapore based Sigma Ventures and Chennai based DCI Mobile Studios has acquired ‘global mobile smartphone rights’ for 8 years. vROcks Mobile Communication has the global SMS, MMS and IVR rights for the tournament for the period of 5 years.

Related:

–vRock Bags IPL Mobile Rights; What Are These Rights Worth?
–IPL Global Smartphone App Rights Go To DCI Mobile & Sigma Ventures
–International Media Might Boycott IPL
–Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches
–Game On! News Channels To Give IPL 3 A Miss

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Fifty percent of the Indian consumers polled said they would pay for books in the future too, closely followed by magazines and music (both at 47%). And of course, soap-opera fans (46%) were willing to pay for professionally produced videos such as current television shows. Others voted for theatrical movies (45%) and games (44%).

Nikhil adds: A caveat. Please keep in mind that Nielsen hasn’t disclosed the sample size for India, or the sampling methodology, both of which significantly impact survey results; hence don’t take these results as being indicative of a census. How many of you believe that 46% of any user base (leave alone Indians) will pay for TV shows online? Dream on.

Demand For Better Quality

Three fourth of the Indians surveyed by Nielsen are willing to pay for the content if the quality is significantly better than what is currently free online.

Advertising

More than six out of ten (66%) Indians surveyed actually want more online advertisements while surfing, if it can help reduce the the cost of the content offered.

User Generated Content

While blogs, social communities and consumer generated videos (those put up on Youtube, etc) are not worth paying for, the majority of consumers in India feel.  Online news broadcasts/radio and podcasts are all but dead to us Indians too: 66 percent of Indians are not willing to pay for news/talk radio and 60 percent do not want to pay for podcasts.

Download the report here.

(Updates: Included a caveat regarding the reliability of surveys – Nikhil Pahwa)

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Apalya, a mobile video application company, has launched vFlash TV as part of the launch of Virgin’s USB modem device vFlash. This is similar to the launch of Photon TV with Virgin’s franchise partner Tata Indicom. Apalya CEO Vamshi Reddy told Medianama that both the services are similar in terms of pricing and services because both run on the TTSL backbone, though there is a difference will be in the viewing experiece, as they have upgraded the technology.

vFlash TV offers users access to 22 live channels, and is free for the first month. After that a single channel will cost Rs 4, 10 channels will cost Rs 29 and all channels will cost Rs 75 for every month. It also has personalization features like bookmarking favorite channels and programmes.

How MiMobi Did During Tendulkar’s Double Century

Reddy says that Photon TV completely consumed their 100 Mbps dedicated data pipe during the double century knock of Sachin Tendulakar in the second ODI of the recently concluding India-South Africa Series. The matches were broadcasted as via tie-up with CricketNirvana, which also saw a tremendous increase online during the epic event. Readers should note that Cricinfo, the most popular Cricket site on the web, claimed to have received 45 million pageviews, and lost two servers.

Reddy also said that there has been a change viewership trends since the launch of Photon TV. Prior to Photon TV, people traffic for Apalya’s mobile TV app used to peak between 6 to 11 in the evening. With the consistent connectivity and speeds that EVDO provides, Photon TV and vFlash traffic is consistent from 9:30 in the morning up till 8 in the evening, he claims. Also, in order to make the viewing time seamless (because of lack of consistency of connectivity in wireless data card connectivity), there is a buffering time of 7 seconds.

Reddy told Medianama that at present they get a share of the subscription revenue, though they are evaluating other options as well. For the telecom operator, apart from the subscription revenue share, the residual bandwidth that the consumer has bought also gets consumed by the data heavy service.

Related:

– Aksh Optifibre’s IPTV & VoIP Losses Down
– Updated: Tata Tele Launches Photon TV; Extra Charges For Cricket Matches
– Apalya CEO Vamshi Reddy On Plans For 3G, Mobile Video Biz Models And More
–Mobile TV Co Apalya Raises $3M From IDG Ventures & Qualcomm Ventures

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SmartLearn Telcomp offers online coaching via Web TV for the much sought after annual Joint Entrance Exam for premier IIT engineering colleges in India as well as the All India Engineering Entrance Exam. The coaching targets students in tier I and tier II cities, who may not have access to the best coaching classes in the country. They can register and view the lessons over the Internet. SmartLearn is funded by Kalpathi Investments, K.B. Chandrasekhar, the co-founder and chairman of e4e Inc and vice chairman of The Sanmar Group N Kumar.

E-Learning For IIT-JEE & AIEEE; Pricing

SmartLearn has 2,500 videos of lectures and 3,000 pages of study material etc and is priced between Rs.999 and Rs.5999. It is targeted at students in class 7-12. With this acquisition, EdServ is now targeting the IIT-JEE & AIEEE training space, and plans to kick off a pan-India launch for SmartLearn’s WebTV to reach out to ambitious aspirants in smaller cities. SmartLearn currently has 10,000 students who are already undergoing IIT JEE training through Web TV. Another organisation using videos as teaching aids is CEMCA with EasyNow.

Business Standard reports the acquisition was for Rs. 46 million. The company expects to observe the impact of the acquisition on its revenues in 2010-11. In the quarter ended December 2009, the company registered a net profit of Rs. 56.4 million over revenues of Rs.155.1 million. In December, the company had announced intent to raise $25 million through GDRs/ the issue of FCCBs in order to fund its expansion plans.

Related

- Educomp To Acquire Online Education Startup StudyPlaces For Upto $1.5M
- India’s Apathy & Anti-Open Source Attitude Plague CEMCA’s EasyNow
- Malayala Manorama To Launch Education Portal

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The company claims that popular video downloads for this month include Sleeping Child & The Actor by Michael Learns to Rock, Fix You by Coldplay, ‘We are the champions’ by Queen, ‘Right here waiting’ by Richard Marx,  ’A beautiful lie’ by 30 seconds to Mars. Not many contemporary videos there, and it appears there are several closet MLTR fans in India. Hungama already has Bollywood and regional Indian music videos.

Pricing

Hungama has a general pricing model for all types of downloads from its site including music tracks, ringtones, videos and mobile wallpapers. The same will also be applicable for the international music videos as well. Users can download unlimited content for Rs 99 per month. For Rs 20 users can download a mix of 4 videos, music tracks, ringtones or wallpapers. A single download would cost Rs 10.

Why Would I and Why Wouldn’t I Buy A Music Video From Hungama

Music videos are primarily made to sell respective albums and songs, not the video itself. More interactive content on mobile phones like games become monotonous and boring after a while, music videos are just to watch.  One would rather download the music legally from the mobile at the same price, given the condition that a friend can’t Bluetooth it over, or the Internet at home is not working, and the cyber cafe in my neighbourhood has a different choice of music. A typical India consumer likes music for for free.

For a music lover the video will take up extra space on his mobile that he would rather have filled with more music. The one reason a user might download a music video would be because he is getting a video from Hungama at the same price as the audio file.

Hungama-EMI Partnership

Earlier, Hungama signed a content distribution deal with EMI Music, a music company with record labels such as Astralwerks, Blue Note, Capitol Records, Parlophoneand Virgin Records. According to the agreement, Hungama will be in charge of distribution of digital music from EMI Music and EMI’s licensing partner Warner Music Group for four countries – India, Pakistan, Sri Lanka and Bangladesh.

Hungama will distribute full length music tracks, videos, mobile wallpapers, live concert footage, ringtones, caller ring back tones etc through Internet and over the mobile – its recently launched online music store Hungama.com as well as the store it deployed for telco BSNL earlier.

Related:
–Hungama Launches ArtistAloud.com, A Platform For Independent Artists
–On The Co-Ownership Of BIG Music Content By T-Series & Hungama

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What is EasyNow?

EasyNow is an open source driven project, the brainchild of  V. Krishnamoorthy, Consultant, CEMCA, for educational institutes that would help faculty digitise all their lectures and deliver them in nine digital formats including text to speech including CDs, DVDs, video streaming online, enriched video incorporating graphics, audio, text-to-speech, slide show using PowerPoint or other presentation packages and text. CEMCA even offers to get the lectures printed in Braille using software from IIT Chennai for the visually impaired.

Also read about EasyNow on WikiEducator

Simply put, EasyNow gives students an upgrade from plain classroom learning to a multimedia presentation that includes videos, an audio clip or even streaming video for correspondence courses. It also offers compression technology for the videos to be streamed online, required because video lectures can hog up memory. Take an example – a typical IIT engineering course can take up to 32GB of memory, according to Sreedhar.  Comparing it with IGNOU, which provides long distance courses online, Sreedhar said, “You cant get an IGNOU programme outside IGNOU but here u can use it with an Internet connection or the new USB modems like Proton.”

The tools used are easily available software such as Open Office and Powerpoint. “We use primarily open source technology, so it comes as no cost for users,” says Sreedhar. It also uses Adobe Photoshop and Windows Movie Maker.

Uptake So Far

EasyNow has experienced success in other countries – Malaysia, Singapore, Sri Lanka, Bangladesh and the Maldives, where it has conducted workshops and seen interest from the education community. In India last year, at Tirupati, videos of IIT courses were released by EasyNow – lecturers were offered USB drives with multimedia material. EasyNow has also been voluntarily to all state governments, the National Council of Education Research and Training (NCERT) and University Grants Commission (UGC).

Do read: Delhi University Digitizes Texts…But Where Are They?

“Remains As A Demo Piece In India”

But a disillusioned Sreedhar says that the current situation is that “Nobody wants to try it. Indians want proprietary software and training in 5 star hotels. Our leaderships are more tuned towards multinationals.” What about competition from e-learning firms? “Corporates don’t know about us.”

Sreedhar blames the disinterest in EasyNow on “computer illiteracy of our leaders”, adding that “A majority of the politicians only know how to operate e-mail, especially those above 50 years of age. Our Indian mindset is not tuned to open source. Computer literacy is so low in the country, people would like to go in for servers/harddisks and learning management tools.” Can this attitude change or will EasyNow die an early death?

Download: Introduction to EasyNow (PDF)

Related

- Educomp To Acquire Online Education Startup StudyPlaces For Upto $1.5M

- CDAC Launches Multilingual Mobile Navigation Product Saarathy; API or Open Source?

- Malayala Manorama To Launch Education Portal

- IGNOU Plans To Provide Education Via Mobile…Obscene Targets

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VoxOx, a free consumer service created by San Diego based TelCentris Inc, that allows voice, video, IM, text, social media, e-mail, fax and file sharing in one application, has announced the launch of VoxOx Universal Translator, a built in translation service in real time conversations. It also provides seamless foreign language translation in SMS, IM, email and select social networks. Only one person needs to be using VoxOx for a two way translated conversation. The service supports all major foreign languages.  Watch the VoxOx Translator Demo.

Users can automatically translate and broadcast Twitter @replies and have a translated chat on Facebook or MySpace. VoxOx inter-operates easily with Yahoo! Messanger, Windows Live, AIM, ICQ, Skype and Google Talk.

Verizon Wireless And Skype Announce Partnership

Verizon Wireless and Skype announced a strategic partnership at a press conference (an audio recording of which is here) held during the Mobile World Congress 2010. Verizon Wireless smartphones will have Skype mobile from March. Verizon Wireless 3G smartphone users with data plans can use Skype to make and receive unlimited Skype-to-Skype voice calls to any Skype user around the globe, call international phone numbers at Skype Out calling rates, send and receive instant messages to other Skype users and always view online friends on Skype.

Initially, Verizon phones that will have Skype mobile are BlackBerry Storm 9530, Storm2 9550, Curve 8330, Curve 8530, 8830 World Edition and Tour 9630 smartphones, as well as DROID by Motorola, DROID ERIS by HTC and Motorola DEVOUR.

D2 Technologies Announces Next Generation mCUE Products

D2 Technologies announced the next generation of its mCUE product line, enabling OEMs and service providers to deliver communications capabilities for Android-based products. mCUE now offers feature upgrades including Skype™ interoperability, video call or chat, call handover, cross-service conferencing and HD voice. mCUE will also enable converged IP communications on new applications such as on digital TV, IPSTB, network media player and IP media frame or phone applications.

At the event, D2 is offering demonstrations of mCUE’s new product features by staging “place shifting,” or seamless call handovers, between Android-based products which include an IPSTB/HD network media player based on the SMP8654AD processor by Sigma Designs, an IP media frame utilizing the NetLogic Microsystems’ Au1300 processor and the HTC Hero smartphone.

Nuance Communications Announces Enhanced Version Of Nuance T9 Write

Nuance Communications announced an enhanced version of Nuance T9 Write, the company’s handwriting technology for touch screen and pen-based devices that features multi-touch gesture and on-top writing capabilities.

Nuance T9 Write integrates  input with Nuance XT9 predictive text to enhance recognition of naturally shaped letters, numbers,symbols and punctuation in more than 40 languages. With Nuance T9 Write users can quickly enter text by writing out words and symbols directly on–screen and the device learns  user’s preferred vocabulary and even adds new words based on user communication patterns

It also supports user shortcuts including abbreviations for commonly-used phrases, email addresses and other frequently used words and phrases, and features a handwriting method called “on-top” writing that the company claims allows users to write each letter or symbol directly on top of each other, versus across the screen, important for smaller user interfaces.

The new version also includes customisable multi- touch gestures where users can use their fingers to write and edit. For example, a single finger swipe will delete specific characters, two fingers will delete an entire word, and a full swipe of the hand will delete the entire message

Dial2Do Launches Voice Activated Mobile Messaging Application For Android Platform

Technology company Dial2Do has announced the launch of its voice activated mobile application for Google’s Android platform. In addition to being able to send text messages by voice from any phone, Dial2Do users with a smartphone operating on Google’s Android platform can also have incoming text messages read aloud.

The application will also be available on other platforms in a few months. The application intercepts the incoming message and reads it aloud and the user can reply to the message by voice which is converted by the system into text. The application can be used with a Bluetooth device in sync with the Android phone.

Dial2Do Pro, the broader version of the application further allows users to send and listen to emails, send memos and reminders and also post to Twitter and Google Calender using their voice. To upgrade to Dial2Do Pro services users have to shell out $3.99 per month or $39.99 for a year.

Voiceserve Receives Product Of The Year 2009 From TMC

Voiceserve, a low-cost Internet Telephony software and service provider, announced that Technology Marketing Corporation’s INTERNET TELEPHONY magazine has named Voiceserve’s SIP softphone for iPhone/iPod and Android mobile system as a recipient of its 2009 Product of the Year Award. Internet Telephony is a publication that covers the IP communications industry. Voiceserve’s VoIP solution for Internet telephony enables VoIP in most popular cellular phones like iPhone, Android, Windows Mobile, Symbian Nokia and Blackberry.

CodecSys To Encode And Optimise Video For Halfpipe Media AB

Broadcast International Inc and Halfpipe Media AB of Stockholm, Sweden, jointly announced that Halfpipe Media has selected CodecSys as its video encoding and optimization solution to power the Halfpipe Media services portal. Halfpipe will license the CodecSys™ software framework from Broadcast International in a multi-year deal. Financial terms of the contract were not disclosed. CodecSys will enable carriers to deliver high quality video to mobile devices from Halfpipe’s video portal.

CodecSys is a software-based framework that provides high quality, low bandwidth video using their video management services which include encoding, decoding and transcoding features for live broadcasting or file-based applications.

Tele Atlas To Power Maps And Location Based Services In Vodafone 360

Vodafone has deployed Tele Atlas maps and location content as part of its recently launched Vodafone 360. Atlas digital maps and location-based content globally for the company’s location-based services (LBS) and navigation offerings. Users will have access to Tele Atlas’ global digital map content and products, including millions of points of interest  and 2D City Maps. Other features that Atlas brings to Vodafone 360 are navigation with turn-by-turn maps and voice guidance, sharing locations with friends in real time so users can see each other on the map, tag location of favorite places and share with connected friends and send location to other friends with an address and map link. So you can sing Take Me Home, Country Roads and actually arrive at your destination! At present Vodafone 360 with Tele Atlas maps is available in Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the UK. 

Tele Atlas And TeleNav Renew License Agreement

Tele Atlas and TeleNav have announced a renewed multi-year license agreement whereby TeleNav will use Tele Atlas maps and content to power a wireless navigation applications and its connected personal navigation device. The partnership began in 2006.

Tele Atlas maps will be featured in TeleNav-powered navigation services, internet applications and applications designed for the automotive industry. All Ford vehicles sold in North America with the new premium navigation option for MyFord Touch driver connect technology supplied by TeleNav will have Tele Atlas maps and location content. The agreement also provides TeleNav access to Voice Maps, which enables text-to-speech guidance with verbal instructions and turn-by-turn spoken street names.

Tele Atlas To Launch Soccer World Cup Specific South Africa Maps

Tele Atlas will be offering its customers a World Cup Soccer-ready digital map of South Africa. This version of the map includes all roads in South Africa, Lesotho and Swaziland, as well as accurate details covering the nine host cities in South Africa.It is the map fans need to find everything they want: from restaurants, hotels and bars to the fastest routes around regulated traffic zones near event locations. It will also include n 50 3D landmarks and landmark icons of important buildings and stadiums across the host cities.

The company claims to be covering 700,000 kilometers of roads and 240,000 points of interest for the Soccer World Cup in South Africa including 12,000 kilometers of new roads with speed restriction, signpost and lane information. It also offers World Cup Soccer specific information such as areas where people gather to support specific teams, car parking points around the stadiums where fans can take public transport, security check zones, stadium gate information and pedestrian routes and  regulated traffic zones to show temporary closures during competitions.

Related:

- MWC 2010: Intel & Nokia Merge OS-Meego; Symbian^3 Devices In Q3
- MWC 2010: Advertising & Analytics: Telenity, Omniture, Shazam, mOcean, OpenWave
–MWC 2010: Apps & Widgets: MusicStation, Gestures, Bolt
- MWC 2010: Comviva Launches Online Gaming Solution For Mobile
- MWC 2010: Apps Alliance, Bada, Adobe, Navteq, Contactless Payments & More

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Along with the live video streaming at MoneyControl MyTV, the site has essential features like live charts for the Sensex and the Nifty, a comment box, tickers for stocks and headlines, most watched videos, news updates segmented as Business, Market Outlook, Stock Advice and World News, and graphical representation of  market cap, and advances and declines. According to the release, MoneyControl also intends to show My TV Specials and on-demand sponsored shows.

As with most Web18 properties, the interface is clean at the time of launch, with just three ad units. We wonder how long before the irritating shoshkele’s and rollovers are introduced.

Integration With MoneyControl, IndiaEarnings?

MoneyControl MyTV doesn’t appear to have been integrated yet with the main properties yet. Videos at MoneyControl and IndiaEarnings are still showcased within the main site, without the MyTV brand, though there is a 30 second pre-roll advertisement for MyTV. Videos have also not been integrated into specific stock pages: Axis Bank, for example. The videos on the stocks watchlist page still redirect to MoneyControl Videos. To be honest, as a user, I don’t want to be redirected every time to MyTV, and would prefer to view the videos within the page or site that I am viewing. I’d also prefer to have access to conference calls (presently at IndiaEarnings) within MoneyControl. So why have multiple properties, instead of one comprehensive page for all content? To create advertising inventory?

Related:

– Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches
– Updated: Web18 Expects To Turn EBITDA Profit In Q4; Losses Up 18%
– Lakshmi Narasimhan Is Web18’s New CEO

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Why did you switch from subscription to ad supported live streaming?

With the subscription model we were predominantly targeting people from India because rights for US and other places are syndicated to other broadcasting companies. This is a space with no history, and we realized that in a country like India, people are not willing to pay for content even if it is Cricket. You cannot generate enough revenue to cover the CDN cost. After 2-3 series, we started free streaming. World wide none of the sporting events are free, all the events go on subscription.

We are trying out different combinations, but the one that worked is VDOPIA’s VLive Techonology, through which we were able to crack in-stream videos during live stream, pre-rolls and mid-rolls. I think we started during the India – Australia series, and were able to stabilise this particular service from the second series onwards. Prior to that we had two series for free, and the revenue model there was Video on Demand, but there was no facility to insert video during live stream.

So you get a clear feed, and you insert the video ads? Are the ads now able to cover your costs?

We are a broadcasting company: the clear feed goes to my studio, where we have the ability to switch from live stream to advertisement. We started monetising it through ads between overs and during breaks. We are breaking even at the CDN cost level, even at the operational cost level. Breaking even at the rights level is a challenge which we are trying to address. It takes time to get it right.

What type of advertising model have you adopted and what rates are you charging?

There is no choice in India except CPM (Cost per Milli impressions). The rates vary – for example we were averaging about Rs. 275 – 300 CPM during the India-Sri Lanka series. Currently we are averaging Rs. 450-500 CPM.

How many impressions do you deliver during a match?

On a normal day we average about 150,000 hours of streaming, often more. Per hour you have approximately 10 overs, and 11 breaks. You have around 100 overs in a match, so you typically have 102 breaks. So lets take another 15 wickets, that is 125 breaks. We also use the NEO feed for pre-match, lunch break and post- match analysis, a total of 1.5 hrs, with breaks.

What are the challenges that you face?

Traditionally what happens in the Internet space, the challenges are that the advertisers that we have are the ones that have evolved, because people wonder whether anyone will watch Cricket on the Internet. Many don’t realize that if only 10000 people, you pay only for 10000 people. VLive has a tracking mechanism. The other challenge we face is that people complain that there are ads during live stream. They don’t expect ads on the Internet, and do not understand that we incur huge CDN costs. One of the biggest challenges in this space is to manage the cost of streaming. We use Tata Communications (BitGravity).

What are some of the trends that you have noticed?

When we started, we thought that we would have ten percent traffic during Test Matches as compared to One Day Internationals. It turned out that Tests actually give traffic at par with ODIs on a single match day basis. I think it has something to do with the nature of the Test. People are in the office and they want to check it for half an hour, forty minutes.

In terms of the recent tri-series we have had a dip of 30-40% in traffic when Sri Lanka and Bangladesh played. The traffic spikes when India plays and increases about 40-50% when India bats. It is generally a peak when Sachin (Tendulkar) bats. When India is playing, it is at its lowest when the opponents are batting. When India is doing very badly, the traffic reduces by 10 points. For other matches, we were quite surprised during the Sri Lanka -Bangladesh match, that the traffic was more when Bangladesh was batting.

Which rights do you own?

We are actually number one Indian video portal, not just cricket in terms of the amount of video served. It is not just BCCI, we have the rights for Bangladesh Cricket Board, Cricket Kenya, the Asian Cricket Council, which hosts the Afro-Asian Cup and Asia Cup.

What are you thoughts on licensing the digital rights out like Global Cricket Ventures has done with YouTube? Would you take that approach?

The rights are owned by Nimbus Communications Limited, we have a division that manages the rights called Nimbus Sports. Nimbus Sports has given us the rights. The general practise is that the TV players buy out the internet rights too so we have Internet, Radio and Television rights. From April 1st we have mobile rights too. Somebody who is buying the rights for the region will also buy Internet rights and keep it within its control because traditionally in the markets like US and UK the Internet right can actually jeopardise your TV revenue. So what they do they join with Internet players or live stream in their own site and ask for subscription.

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