– Gaming Acquisition: Modi is looking to acquire “a big gaming company” from the Israel to Indonesia region. Any guesses?
– The MSM deal has not been completed. Despite several reports to the contrary in May, it appears that BK Modi has not closed the 32% stake buyout in MultiScreen Media. He says they’re in talks with Sony on the films side, and may come in as a financial investor in SET. So the deal is still in the balance.
– M Films: Modi’s launching a film production company called M Films, which will invest $200 million to produce 5 films in the next 3 years
– Cellebrum back on track? Apparently. Modi says that Cellebrum has filed its IPO prosectus again, after SEBI had pointed out issues with it earlier. It was a topic much debated at MediaNama.

Key themes from the interview:

– This Is The Time To Buy: companies in the media and entertainment space, which requires significant investment in content production and distribution, are either hard up for investment, close to bankruptcy, or looking to sell out. The funds that were backing them earlier have dried up. So if someone like Modi has the money, this is the time to pick up stake at lower valuations. A case in point is Lehman Bros backed California based Culver Studios in California, which Modi can now buy from the liquidator. He says that ” at least six companies that are talking to us.” What’s interesting is that he’s not looking at majority control, but to be the single largest shareholder, and have board control.

– Cross Media and Digital: Modi is looking to set up or acquire companies that will create digital content which can be repurposed across platforms for monetization. So he is eying the film and TV production business, and looking to buy gaming and music companies. Then there is the distribution element, where Cellebrum fits in on the mobile, and on TV - the TV channels he will have a stake in. What’s missing is the mobile operator play, which he exited. Appears to be on the lines of Anil Ambani’s plans for media and entertainment domination.

I wonder what Modi’s plans are for the Internet space. Do read the entire interview, which touches upon many other Media and Entertainment topics.

Related:
– “Is the Cellebrum IPO still on?” Apparently Not
– Virgin Comics Reincarnated As Liquid Comics; Thoughts On Cross-Media Content
– Reliance ADA Group Inks BIG $1.2 Billion Dreamworks Deal
- Sony Entertainment Television Sells 32 Pc Stake To BK Modi For $320 Million

Update: Was just informed that there is another DTH player - DD Direct. Wonder what the service will be called if JS ties up with them — Direct Saathi?

How does this work?
In case of Shaadi Active, users can search for a bride or groom, according to age, community, caste, profession etc, and the subscriber can choose to contact him/her. A problem - it appears that there will be a limited search database, refreshed on a daily basis, and not the entire database.

Actve Matrimony also has limited access - to around 1000 profiles every week, and listings are on an op-in basis from premium subscribers. DTH users can also seek contact details via SMS to Tata Sky, and Tata Sky subscribers are offered the service free of cost. Interestingly, information is being displayed without name and photo. some details here.

What this is all about

Another distribution channel. For a potential user who doesn’t have a PC, this also allows him/her to use the service in the privacy of his/her home, without the need for going to a cybercafe or a matrimonial point.

Dish TV claims around 3.5 Million registered users, while Tata Sky claims 2.3 Million. It remains to be seen how many of these will actually be “Active users” of the matrimonial service on DTH, but with the lack of growth of broadband, and the small mobile interface, DTH would work well. I wonder if such a service can be launched on Digital Cable as well, since that’s got greater reach than both the DTH services combined.

Disclosure: I own an inconsequential number of shares of Info Edge, which owns Jeevansathi.com.