Facebook has introduced a new ad unit called bandwidth targeting that lets advertisers use the Ad Create tool, Power Editor and the API to develop and target ads based on ... Continue_Reading
In a move that could significantly impact the clickbaity listicle sites, Facebook is rolling out significant updates to the News Feed to reduce click-baiting headlines and prioritize showing links posted in ... Continue_Reading
At a time when telecom operators CEO’s in India are lobbying with the Telecom Regulator TRAI to regulate OTT (Internet based services), Facebook has signed up to become an associate ... Continue_Reading
Facebook has signed its first agency deal in India with WPP’s media and marketing company GroupM. This partnership was apparently announced when Facebook COO Sheryl Sandberg had visited India last ... Continue_Reading
Facebook has reported 410 million monthly active users (MAUs) in Asia for the quarter ended June 30, 2014, up 5.13% from 390 million MAUs in the previous quarter and up 20.94% from 339 ... Continue_Reading
The National Human Rights Commission has issued a statement, wherein it has “reiterated its recommendations in yet another reminder that the Government of Maharashtra pay Rs 50 thousand each to ... Continue_Reading
Facebook seems to be tapping into India’s obsession with missed calls: The company is testing a new type of ad unit which allows users to place a missed call to an advertiser ... Continue_Reading
by Jessamine Mathew Any activity on Facebook, be it creating an account, posting a picture or status update or creating a group or page, is bound by Facebook’s Terms of Service ... Continue_Reading
BSNL subscribers can now access Facebook and WhatsApp through special data bundles in north zone. ... Continue_Reading
This was the first Indian election in which political parties and leaders actively connected with voters via social media. Branding gurus were hired to turn Modi’s image around, and their weapon ... Continue_Reading
Mobile advertising now represents 59% of Facebook’s advertising revenues which was at $2.27 billion for the quarter. This translates to mobile advertising revenues of around $1.34 billion for the quarter. ... Continue_Reading
India is the largest market for the mobile messaging app WhatsApp with 48 million monthly active users (MAUs), says WhatsApp CEO Jan Koum in a interview with Re/code. ... Continue_Reading