YouTube has introduced a tool which will automatically scan every newly uploaded video to check if it’s a re-upload of an existing one or “very similar” to a video that’s already on the site. YouTube is plagued with people channels and users that try to profit off of other people’s work.

It is worth noting that the ‘Copyright Match’ tool is not meant for clips, but for full videos. YouTube also notes that it’s important that the creator is the first person to upload the video because the time of the upload is how it shows matches.

When the tool finds a match, the creator can choose what to do if matches show up. The options here are either doing nothing and get in touch with the other creator or ask YouTube to remove the offending video. You can choose to wait seven days to allow the uploader to take it down themselves, or let YouTube deal with it, although they’re going to go through due process.

Even YouTube acknowledges that it this sounds like their existing Content ID program, and while it uses very similar technology underneath, the company underlines that this tool is explicitly meant to recognize unauthorized re-uploads. Content ID is largely meant for the copyright owners of music and music videos, trailers and so on.

The new copyright match tool will roll out to all creators with more than 100,000 subscribers. The company plans to roll it out to a wider base of users over the next few months.

Before taking action, we ask that you carefully evaluate each match to confirm that you own the rights to the matched content and ensure that you believe it infringes on your copyright. You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content. You should also consider whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse.

YouTube also earlier added several new features to expand monetisation options for mid-level content creators, a key new addition being a paid subscription feature that will allow content creators to offer exclusive content behind a $4.99 monthly paywall. It also added a feature that allows pre-recorded content to be broadcast in Live videos; YouTube also partnered with merchandising company Teespring to open up another monestisation stream for creators, they can now offer merchandise like t-shirts, hats, phone cases or any one of over 20 different items.