Facebook is piloting paid subscriptions to join private groups, to monetize admins who run it. The company said in its blog post, "We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities." To do this, Facebook said, "we’re piloting subscriptions with a small number of groups to continue to support group admins who lead these communities." In May, Facebook introduced a few new features for groups. These included a dedicated customer support page for admins, and tools for them to manage and moderate posts quicker. Monetizing small creators Facebook groups can require a huge amount of workload to maintain and keep free of clutter as they grow large. Especially when the admin is the primary contributor and everyone else is there in the capacity of an interactive audience, it can be difficult for small creators to monetise. Piloting paid subscriptions allows Facebook group admins to make money off of the time they spend working on their groups. Take this example that Facebook included in its post announcing the pilot: One such community leader looking to support her work, Sarah Mueller, started a group called Declutter My Home as a way to inspire and motivate others to tidy up their apartment or house. The group quickly became an active community for helping tens of thousands of people across the world to reduce clutter in their spaces. With her new subscription group, Organize My Home, members will be able…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...