IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, has acquired Httpool, an ad network with operations in Central and Eastern Europe, Asia and India. Httpool, founded in 2010, began operations in India in 2011, Httpool has offices in Mumbai and Delhi, and claims to work with over 300 brands, "executing over 2500 campaigns annually". In 2012, it rolled out a VoIP platform for dating sites called Callwith.me. IMS is a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador and Uruguay. Sony Pictures Television Networks had bought a majority stake in IMS in 2015, for around $100 million. Essentially, this deal allows IMS to expand to Europe and Asia, as well as India. In a statement, NP Singh, CEO of Sony Pictures India said that it can "augment its service offerings " to its advertisers, and grow their digital business. According to a press note, the deal, once it gets regulatory approval, will create "one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions." Recent acquisitions in advertising in India ValueFirst bought digital marketing firm Octane last month. Octane provides…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...