Sodexo and Zeta are expanding from meal benefits and have signed a strategic partnership where they will start offering companies solutions to manage medical, fuel, leave and travel allowances for employees. Suvodeep Das, vice president of marketing at Sodexo, told MediaNama that the two companies are working on a co-branded app for the other allowances. Through the partnership, Zeta will act as technology provider while Sodexo will bring in expertise in the B2B domain of sales. Note that Zeta and Sodexo operate in the employee benefits space and both have offerings for the meal benefits but these will continue to exist separately. The partnership will also allow Zeta's meal benefits programme to be accepted at Sodexo's outlets, as indicated by this Economic Times report. The publication added that every transaction done on the Sodexo network will go through the Zeta platform, and during the settlement, Sodexo will be paying Zeta a particular amount. Currently, Sodexo has 11,000 clients and the partnership will give a boost to Zeta which currently has a client base of over 650 corporates. Increasing acceptance networks Sodexo has an independent network of 30,000 terminals in 15,000 outlets across 700 cities in India. But it is looking to grow its acceptance network. Earlier this month, Sodexo signed a partnership with point-of-sale (POS) provider Mswipe where employees can use Sodexo’s Meal Card at some Mswipe merchants like grocery stores, restaurants, cafes and food delivery services. Manish Patel, CEO of Mswipe told MediaNama that more than 30,000 merchants will be able to use Sodexo’s meal card in the…
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