BookMyShow is the latest company to launch a lighter version of their mobile website which gives an app-like experience. The revamped version of the website has an option called Just For You that gives a personalized recommendation based on the user’s behaviour. The lighter website looks similar to the app giving users two option now showing and coming soon to switch between. It also has an option to search for a movie, play or event of the user’s choice.
Reason for companies to launch lite version
Various companies such as Ola, Housing, Lenskart, Twitter have been launched lighter version to give users an app-like experience on the website by using lesser data and faster speed. Companies including BookMyShow are doing to so to expand their consumer base in Tier 2 and Tier 3 cities. Note that a majority of India’s 391 million internet users are on cellular or a mobile device, which is prone to several network issues. In fact in April last year, India stood at the 44th position among 50 different countries in a Global Connectivity Index (GCI) report compiled by Huawei. India had a GCI score of 30, that put the country among ‘Starters’ who are still working on building a reliable connectivity, and on spreading the connection base.
Companies with liter version
-Cab aggregator Ola launched a progressive web App earlier this month.
– E-commerce portal Flipkart launched a ‘Lite’ version of its website in 2015. This was less than a year after the company decide to go app-only.
-Lenskart also launched a lightweight app that requires no Internet connectivity for shopping.
-In the real estate space. In the real estate space, Housing.com, Proptiger and Magic bricks have a lightweight version of their services.
-Social media giant Facebook also has a Lite version of its app in March 2016 which hit 100 million users; it is largely targeted at countries like India with patchy connectivity.
– Twitter started a lite version called Twitter Lite of its website in April this year