Update: Airtel clarified with us that the web version has been around since October 2016 and that all the tracks available on the Wynk app are present on the web interface as well.
Airtel-owned music streaming service Wynk Music is now available on a web version. The company has not put out a statement regarding the launch;
MediaNama has emailed Airtel inquiring when the website was launched, we will update the story once they respond. The web interface features tracks, albums, and artists from both international and local artists, although we are not sure if the entire track library available with the generic Wynk app is also live on the web interface.
The website has a search bar, we tried searching for ‘Metallica’ tracks, and the search returned 46 songs on a random basis from multiple albums. Users have an option to stream complete tracks and a download button on each track which displays a pop-up upon clicking. The pop-up prompts users to either download the mobile app or download the currently playing track for a price of Rs 15. Wynk’s web player is also available in 12 different local languages including Tamil, Punjabi, Bhojpuri, Bengali, Kannada, etc.
The Wynk Music web interface has an integrated static music player in the bottom—a feature that’s present on popular streaming sites like SoundCloud, Grooveshark. Wynk isn’t the only streaming provider with a web interface. Local players like Gaana and Saavn have their own web-based music streaming portal, and bigger players like Spotify also comes with a web version. Note that Apple Music does not have a web interface (instead uses iTunes for PC access), arguably giving Spotify an upper hand. Additionally, Saavn also has a Firefox plugin for playing music within the browser itself.
No option for logging in on Wynk web player
However, Wynk’s web player isn’t designed to work like its competitors. The site doesn’t have an option for logging in with a registered Wynk account or a premium account. Like we pointed out above, it redirects users to download the app in case the user wants to purchase/download a track. This is a clever workaround by Airtel for garnering more registered users. Gaana and Saavn, on the other hand, has an option for logging in.
In July last year, Wynk Music claimed that it crossed 25 million downloads on Android and iOS since its inception in September 2014. The service competes with:
-Idea Music which claims 2 million tracks in its music library, and Reliance Jio’s JioMusic service which claims to have 10 million track in its library
-Google Play Music with more than 35 million tracks and is open to all Android users.
-Saavn which claims more than 20 million tracks and streams to 196 countries in 13 languages with 18 million users.
– Guvera which claims to have 7 million users in India and a global user base of 14 million in June.
–Gaana claims more than 28 million downloads with a user base of 15.2 million
-Hungama claims to have crossed 50 million monthly active users worldwide with 2.5 million pieces of music content and 5000 movies.