User engagement platform Vuukle has tied up with Google to help develop a method for publishers to better combat online trolls and derogatory and hateful comments on the online comment sections. Google’s Jigsaw, an organisation which claims to “make technology safer” for users had earlier launched Perspective API—an artificial intelligence (AI) based tool that provides numeric feedback or ‘toxicity rating’ (on a scale of 1-100) to users by analysing their text or comments. For example: if a person types “you are an idiot”, the toxicity rating will be higher at above 90%, denoting that the statement being made is offensive. But if the same person types “you are not polite”, the tool will return a lower toxicity rating which could be below 10%. Publishers can integrate this tool by default into their comment section and place a minimum toxicity threshold of their choice (e.g. 75%) to make sure that each comment meets the threshold. This, according to Vuukle will not only help combat hate speech, but also remove the requirement of a human moderator. Who developed the tool The Perspective API kit was developed by Jigsaw using ‘Conversations AI’, an open source artificial intelligence platform that helps develop products/softwares to improve real-time conversations. Using the Perspective API, Vuukle partnered with Google to help launch the product for publishers in India. Currently, the ‘toxicity rating’ tool is live with publishers like NBC-2, KEYC, Daily Sun, Ozee, BGR, Asian Age and Deccan Chronicle. How publishers can use the tool Vuukle said in a blog post that any publisher can integrate…
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