Cab and autorickshaw hailing service Ola has partnered with Bangalore Metro Rail Corporation to set up dedicated kiosks at stations. The kiosks will be operational from March 2017 in Trinity circle, Cubbon Park, City Railway Station, Peenya, Goraguntepalya, Yeshwanthpur and Mahalaxmi metro stations.
Ola representatives will also be present at the kiosks to help commuters get a ride. Customers will be able to get Micro, Mini, Share, Prime and Lux range of vehicles from these metro stations. A spokesperson for the company explained that a representative at the kiosk will take a customer’s mobile number for booking a cab. If a customer does not have an account with Ola, they the kiosk representative will create an account for them. Bill for the ride will be sent to their email and phone. We have written to Ola for more details on the kiosks and will update once we hear from them.
Ola has a partnership with the Kempegowda International Airport and Bangalore City Junction Railway Station for a designated parking and pick-up points and the company said that it is aiming to replicate similar models with other key public utility spaces across the country. Although, the company did not comment if it would be deploying the kiosks at other locations.
With these kiosks, Ola seems to be getting into the prepaid taxi services which we usually find at airports. These kiosks need to be introduced in airports and will have the most value there. Often at airports, due to spotty internet connections and roaming, many people struggle to find a cab on the app. The dedicated kiosk should help in these situations. With the addition of having dedicated pick-up points, customers will not have to keep calling cab drivers to let them know where their location is. The kiosks will also help Ola find new customers to on-board on their service when representatives will create accounts for them.