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JustDial goes back to basics

Alternate headline: VSS Mani's mad love for Yelp * A little over six months after JustDial founder VSS Mani said that revenues from its Omni business will (eventually) match its Core Search revenues, he was singing a different tune in the company's recent earnings conference call: "I would also like to highlight that we made several mistakes in the last several quarters, one was taking our eyes off the core business; we try to over-achieve by including several new products and trying to do too many things. We have a great running business, when we lost sight and it, you know, kind of, I have to tell because obviously it’s a question of management bandwidth right from the CEO downwards and experimenting with new products also kind of disturbs the entire sales rhythm, you know. So all that has been the cause for all the slowdown in revenues and the growth, and stuff like that." "So we said let’s go back to basics, let’s focus on the core and even within the core, even the most relevant thing, you know..."; of the 17 million businesses, "So if it just a 8 or 10 million which is what makes sense for you to monetize. Just focus on those and get the growth back to a decent double-digit maybe in the 20s or higher than 20s." JustDial is, and Mani said this twice, "majorly inspired by the turnaround story of Yelp, the way they kind of focused back to US market and the…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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