An overview of the impact of demonetization on digital, telecom, payments, cable, device, Internet, and ecommerce businesses: Part 1: Telecom operators, ISPs, Cable operators and vendors 1. Airtel: Airtel noticed "some immediate impact in the few days post demonetization", which "was there for a few weeks, but like we saw in some of our other businesses, like DTH, that recovery was reasonably quick. There were some postponement of purchases, but it was quite quick." Airtel was hurt largely by Reliance Jio's "Welcome Offer" of giving data free. More details here. 2. Reliance Communications: "though a beneficial long term initiative, (demonetization) has resulted in short-term adverse impact for all operators by affecting the recharge behavior during the quarter. " 3. Idea Cellular: Idea reported "minor effects of demonetization", saying, "first and foremost, the impact of demonetization has been very minimum. So, most of the revenue decline is primarily on account of new entrant (Jio)." 4. Onmobile Global (Mobile VAS): "There was deterioration in revenues from India, mainly due to the reduced re-charge rates triggered by demonetization in November and December 2016." 5. Ortel (ISP & cable operator): "Collections in older subscriber base suffered due to the process of transition from Analog to Digital and demonetization. Demonetization and increased competitive situation impacted broadband subscriber growth (source) 6. Dish TV (cable operator): "Limited cash supply made people defer their DTH recharges by a few days or weeks depending on the urgency of other basic necessities. The impact was stronger in the second tier and below towns and cities as most…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...