The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 100 advertisements out of 152 ads brought to it during November 2016. Out of this, 6 complaints were upheld in the ecommerce industry category and 1 from the telecom category.
–Amazon India’s ad for an HTC Desire 620G model phone was found to be misleading since the website wrongly claimed the MRP of the phone as Rs 14,900 when the phone actually had a price tag of Rs 9990 (MRP). It was being sold at a discounted price of Rs 7375, with the ad claiming the MRP as Rs 9990. ASCI said that this “distorts facts and is, therefore, misleading the consumers as to actual discount being offered.”
–Online furniture shopping portal Pepperfry’s ad was found to be misleading since it did not clarify whether the company’s return policy accepts damaged or defective products. The video ad claimed to provide “Easy Returns…if there is a problem” while showing a sofa being returned by a customer that did not fit in his room. ASCI said that the “advertisement gives an impression that it was the customer’s mistake” and that the ad “does not clearly say that it is the mistake of the vendor”.
–Online travel portal Cleartrip’s ad which claimed to allow users to “lock a flight fare” and then pay it later at the same fare was found to be misleading by ASCI since the ad does not mention that users are subject to pay a “non-refundable price lock fee” beforehand. “It was concluded that the advertisement is misleading by omission of information that Lock in feature is subject to several terms and conditions,” ASCI said.
–Payment service provider FreeCharge’s ad that claimed to provide “100% cashback on recharges/bill payments” was found to be misleading since it does not specify that the minimum cashback being offered is limited to just Rs 50.
–PayTM’s online ad which claimed to provide “Flat 50%” cashback regardless of the total purchase was found to be misleading since the cashback being offered is limited to Rs 150. ASCI also pointed out that the “Flat 50% cashback is misleading by ambiguity as the cashback of Flat 50% is applicable on booking of minimum 2 tickets.”
–Idea Cellular’s ad which claimed to provide Rs 50 as free talk time whenever a caller dials 53111 was found to be misleading and false by the ASCI since “the free recharge was not being offered to every caller but subject to certain terms and conditions.”
Previous ASCI reports here