Amazon’s subscription-based video streaming service, Amazon Prime Video has inked an exclusive deal with Only Much Louder to signup 14 comedians managed by the company, reports Huffington Post. According to the report, these videos will 60-80 minutes long with zero censorship and will be shown exclusively on Amazon Prime Video. The comedians signed up by Amazon include Japan Verma, Sorabh Pant, Kanan Gill, Kenny Sebastian, Zakir Khan, Biswa Kalyan Rath, Naveen Richard, Anuvab Pal, Varun Thakur, Azeem Banatwalla, Neville Shah, Aadar Malik and S Aravind. EIC Outrage special, based on EIC's EIC Outrage series will also be part of the series. Two videos by Sapan Verma and Sorabh Pant have already gone live on the platform. All these comedians already have a presence on YouTube and Facebook. It seems that Amazon Prime is ramping up its presence in India especially with original content. The company had announced the launch of Amazon Prime Video in 200 countries including India in December 2016. It is interesting that Amazon has signed up with comedians managed by OML considering that in September 2016, Netflix had announced the launch of original standup comedy series in India with comedian Vir Das. It almost seems like Amazon Prime Video and Netflix are taking sides with artists to strengthen their case in India. Zero censorship of comedians: For real? It will be interesting to see how Amazon Prime Video plans to distribute its content with zero censorship for comedians considering that comedians have faced a lot of heat in the recent…
