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Amazon India now allows small sellers, home entrepreneurs to list online: report


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Small sellers and home entrepreneurs can now list their products online on Amazon, reports Economic Times. The feature is currently live in Bangalore and sellers can list products across categories like fashion, jewelry, apparels, and accessories. Sellers can directly register on the Amazon portal using their smartphones while Amazon plans to add more categories in the future, added the report.

An Amazon user with a registered addressed Bangalore can view and purchase these products online and Amazon India’s logistics network will deliver all orders. MediaNama has written to Amazon asking if the feature will be expanded into more cities, and if there is a revenue share with Amazon from such sales. The sellers program comes in addition to the recently launched ‘P2P buying and selling’ service which is currently being piloted in Bangalore city. It allows individual sellers to list any used, new, and re-furbished products, and includes doorstep pick-up, packing and delivery.

By allowing individual sellers, and small entrepreneurs to list, Amazon is directly competing with companies like Olx, Ebay and Quikr. However, Amazon also allows registered Indian sellers to ship products globally; P2P buyers and sellers are allowed to list and sell domestically for now but we expect the company to open up internationally sooner.

Amazon India investments

Amazon has been investing heavily into its Indian unit with investments hitting an overall of Rs 7,000 crore in this financial year. Last month the company invested of Rs 2010 crore, which was the fifth investment in the year 2016.In June last year Amazon pumped in Rs 1,350 crore in its India operations; in the same month it announced that a further $3 billion (about Rs 20,000 crore) would be invested in its India unit. The company had also pumped in funds worth Rs 1,980 crore (or $290 million) into its India unit in February last year.

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The investment comes at a time when the company has been focusing on new launches and features in India. Last month, Amazon launched subscription-based video streaming service Prime video in India with a 30-day free trial. In the same month, Amazon started piloting home-based beauty services  in select pin codes across Bangalore. In November last year it acquired the publishing arm of Tata-owned Westland Ltd for an undisclosed amount.

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