InMobi has partnered exclusively with US based Tapjoy, a mobile ads and app monetisation company, to monetise their inventory in India. This will let Indian advertisers advertise on Tapjoy’s global mobile gaming apps. Tapjoy claims to have 40 million unique users in India across games like 8 Ball Pool, Criminal Case, Subway Surfer etc. The company offers ad solutions like video and rich media, performance based ads and in app engagement. As of December 2014, Tapjoy claims that its SDK was embedded in over 270,000 apps and had a global user base of 520 million monthly active users. Earlier this year, Tapjoy also partnered with the Israel based mobile and software distribution company IronSource to monetise games. The San Francisco headquartered company has offices in the US, UK, China and Japan among others. InMobi claims to have a reach of 135 million unique devices in the country. Last year, InMobi partnered with Sky Media, the ad sales arm of telecom company Sky, to expand its offerings to advertisers and publishers in the UK. Interestingly, the InMobi-Tapjoy partnership comes at a time when India’s telecom regulator TRAI is looking to address unsolicited video ads that eat into subscriber mobile data to understand whether they need to be regulated. TRAI is yet to put out its final regulation on auto-play ads. FTC fine for InMobi Note that about 6 months ago, the United States’ Federal Trade Commision (FTC) fined InMobi $950,000 for tracking locations of hundreds of millions of consumers, including children, without…
