In a bid to get more paying users, Eros Now, the video streaming service from Eros International, has signed up with payments company Paytm for wallet payments. The company will probably be looking at Paytm to help with its transactionanal payments. Note that Eros has also partnered with State Bank of India's wallet application Buddy. Eros has 2 million paying subscribers, an increase from 1.32 million paid subscribers from just last month. In the first two years of its launch, Eros Now had faced problems with customer acquisition. Owing to problems with sign up for its subscription service, the company had switched to a freemium model in February 2014. With that switch, Eros Now began monetising its content in three ways – advertising for free content, subscription and transactional payment. Transactional payments include customers paying for exclusive premiering of movies on the platform. Prior to this switch, the platform charged customers $4.99/month, which was later reduced to $2.99/month and further down to Rs. 25 per month in February 2014. It is worth noting that the service presently offers its service at Rs. 49 per month for Eros Plus and Rs. 99 per month for Eros Pro. It also offers a free basic service with limited access to movies and TV shows but unlimited access to music. Note that Amazon Prime Video went live yesterday and users can pay via Credit/Debit Cards, Netbanking, Gift Cards and Cash on Delivery. In contrast, Netflix allows requires a customer to have an international debit card…
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