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Uber has launched its wedding logistics transport service UberWEDDINGS in 12 cities in India: Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, New Delhi, Pune, Udaipur and Lucknow. For this it has partnered with WedMeGood, a wedding planning portal which had raised over $400,000 last September.

UberWEDDINGS can be used by buying promo codes or denominations of rides, and distributed to people attending and planning the wedding. Uber says that its wedding rides can be cashless and are based on a pre-decided budget, and the rides can also be used for wedding related events like bachelor/ette parties and dinners.

The company will also create customised promo codes on demand and get them printed in 3 working days from the request. Note that UberWEDDINGS is already live in Washington DC, San Francisco, New York, Boston and Los Angeles in the US. UberWEDDINGS’ India launch makes sense. Not only can it assign unutilised vehicles (and improve asset utilisation), but also provide options at a time when everyone is running about arranging things.

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In December last year, Uber launched UberASSIST, a service which provided additional assistance for the differently abled and senior citizens, on its UberX service in Delhi. This service was already live in some of Uber’s other markets worldwide.

Other than this, Uber runs promotions like UberCHOPPER, Uber Ice Cream and Uber Puppies in India and globally, and in the US it provides wine tours, a border crossing service across the US and Mexico, and a food delivery service among others.

Uber in India

The company recently launched operations in Lucknow, its 29th Indian city, making India its largest geographical market outside the US and China.In September, Uber said that it planned to have 1 million drivers in India by 2018, and it claims to have currently 400,000 drivers on the platform in India. The Lucknow launch comes almost a year after the company launched operations in Guwahati, Nashik, Thiruvananthapuram and Vadodara, a month after it expanded to 7 cities – Bhubaneswar, Coimbatore, Indore, Mysore, Nagpur, Surat and Visakhapatnam. Uber launched in India in August 2013 in Bangalore.