Uber has expanded its rewards program UberCLUB to 7 Indian cities: Kolkata, Hyderabad, Pune, Ahmedabad, Chennai, Kochi and Coimbatore. A year ago, UberCLUB was launched in Bangalore, Mumbai and Delhi NCR and Uber planned to expand it to other cities in the coming months, but seems to have done that now.
UberCLUB is an extension of the global Momentum Rewards Program (which was launched in November 2014) and will let Indian drivers avail rewards and discounts on car insurance and maintenance, lifestyle and health and wellness services. In India, depending on driver performance and quality, there will be 3 tiers: Silver, Gold and Diamond. Uber does not elaborate on the parameters or the tiers of program, but says that drivers will be updated on how to move to the next tier and access more of the CLUB rewards. It does not state who its partners for the rewards are.
Last month, Uber tied up with Toyota Kirloskar Motors to provide a supposed 90% on road financing package for first time drivers. In September, Uber said it would lease over 200,000 cabs to drivers in India under the UberShaan initiative.
Ola driver rewards program Ola Stars
In March 2015, Ola launched its driver rewards program called Ola Stars and was, like Uber, performance based. Ola Stars would offer benefits like medical insurance, scholarship for children, skill development training to fuel discounts and car-servicing benefits. Recently, Ola tied up with Mahindra & Mahindra to provide vehicles on loans to 40,000 drivers and in August, it tied up with FlexiLoans to offer loans of up to Rs 100,000 for Ola Star drivers in Mumbai and Bangalore. Last month, Ola also launched its first dedicated training center for drivers in Bihar, with plans to launch the centres in every district in India over the next 5 years.
Ola’s user loyalty program
Earlier this month, Ola started selling Ola Select memberships, its loyalty program, to users for Rs 500 per month, through its app in Pune. Note that Uber does not have a user loyalty program as such in India. But in August last year, Uber entered into a strategic partnership with Airtel to allow Mumbai Uber users to pay with Airtel Money and use free Airtel 4G WiFi. The companies said at the time that this service would be launched across India but we’re not sure of which of Uber’s 29 cities it is active in.