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Online and offline PC sales impacted due to demonetization in Q3 2016: IDC

The overall Indian PC industry shipped 2.51 million units in Q3 2016 (July to September 2016), which is up 17.3% quarter-on-quarter (QoQ) from 2.14 million units, according to research firm IDC. On a year-on-year (YoY) basis, PC shipments in India were down 22.5%, which is a third consecutive annual decline for PC shipments. IDC said that the recent demonetization move by the Indian government had an impact on offline retail purchases, while online sales also witnessed a decline. “IDC anticipates seasonality to impact the consumer market and currency demonetisation adding to the worse; as early indicator illustrates an immediate impact on retail purchase and drop observed in online channel business. However, commercial spending is anticipated to drive PC market momentum owing to the execution of state owned education projects observed across different states,” the research firm said. In Q3 2016, the consumer PC segmented shipped 1.37 million units in India, which accounts for more than half (54%) of the overall shipments. The segment posted a 31% quarter-on-quarter growth. Commercial or enterprise PC segment shipped 1.13 million units, which is up 4.1% quarter-on-quarter. Also Read: Global PC shipments declining continuously at record levels: Gartner Shipments by category The consumer notebook or laptop segment accounted for a majority (44.2%) of PC shipment in India during the quarter. The segment posted a 23% quarter-on-quarter growth. Commercial Desktop shipments accounted for 23.9% of shipments in India during Q3 2016. However, the segment posted a 23% quarter-on-quarter decline. Commercial laptop segment accounted for 21.3% shipments,…

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