Truecaller has tied up with Flipkart’s logistics arm Ekart to launch Truecaller Priority, a feature where Truecaller will display more contextual information on a call when a user is going to get an Ekart delivery. Truecaller will show all calls from Flipkart and Ekart as non-spam package delivery calls and the companies say that this will increase the ‘call completion’ and pickup rate. Truecaller says that this feature will be available for all its users across Android, iOS and web. The Priority feature is interesting because many a times when delivery personnel used recycled numbers handed to them by the company, Truecaller doesn’t always display correct information pertinent to a delivery. It’s not specifically Truecaller’s fault, but we imagine that it does lead to returned packages in ecommerce. Context is always important and we imagine that Flipkart is either giving Truecaller its database of phone numbers or helping the company filter unnecessary ones. More ecommerce and delivery companies may want to do this in India with Truecaller. Note that in August this year, Truecaller claimed that its 100 million Indian users were making over 500 million calls monthly through its app. It also claimed to have a database of 1.7 billion numbers from India and blocked over 120 million spam calls daily. A month ago, Truecaller had tied up with MobiKwik to boost the latter’s sign ups. Regional spam lists Truecaller had updated its filtering algorithm to narrow down its spam list to a regional level in May this year.…
