Online grocery delivery platform Grofers has launched a website from which its users can place orders, 3 years after it launched operations and an app to sell groceries on. The website’s interface is similar to that of the app and provides groceries which can be bought from different categories and stores. The company says that it created a team to launch the website based on feedback from its users that shopping on Grofers was restricted to smartphone users. On the platform, Grofers claims to have over 120,000 products and currently delivers to 17 cities and regions: Agra, Ahmedabad, Bangalore, Chennai, Chandigarh, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, NCR, Nagpur, Pune, Surat and Vadodara. The company claims that it will replace products users don't find satisfying when they’re delivered. Currently, Grofers says that its user base is growing 4x month on month (currently 1 million) and that it has 3 million collective downloads on iOS and Android. The website has a clean interface with product popup details and lets users add by quantity and units. It currently charges a delivery fee of Rs 19 for orders below Rs 500. Last month, Grofers applied for a Foreign Direct Investment (FDI) following the government’s move of allowing 100% FDI in single brand retailing for the ecommerce sector, giving a boost to sub industry sectors including online grocery startups. Churn in online grocery delivery segment The grocery delivery segment in India hasn’t had it easy, Grofers included. In June, the company fired 10%…
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