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Facebook launches standalone Events app; push for ticketing & payments?

Facebook users can now discover, search, host, and keep track of events using the newly launched ‘Events from Facebook’ mobile app. The app is aimed at users who primarily depend on Facebook to look up for events or those who are simply “passionate about keeping up with nearby events”. The company says that, more than 100 million such users use its Events platform daily. The app is initially available for iOS users in the US, and will soon be released on Android sooner. We have written to Facebook asking if this would be launched in India anytime soon. Features Whenever a user opens the Events app, he/she will have a timeline feed containing new events that friends are interested in, recently-announced events by Pages liked by a user, and updates from events that the user already is connected to. The app will also help users to search for events and discover nearby events via a recommendations engine. For recommendations, Facebook will consider a user’s location, and other interests. Users can also look for events in other cities, and discover them using a map-view. In addition, users will be able to keep a track of all upcoming events via a built in calendar. A user can also choose to import an existing calendar into the Events app, so that he/she can make sure that an upcoming event (listed on Facebook) does not clash with his/her schedule. “The actions you take on events in the app will also be visible and available…

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