Amazon's net profit stood at $252 million for the quarter ended September 2016, down 70.59% from the preceding quarter. Net profit was lower as Amazon continues to invest in more fulfillment centres and costs related to video associated marketing. Net sales, however, stood at $32.7 billion growing 29% from $25.4 billion in the same quarter last year. On a sequential basis, net sales increased 7.57% from $30.4 billion. The company's CFO, Brian Olsavsky, reiterated India as an important area of investment to its operations. "So what you're seeing essentially in the second half of this year is a step-up investment primarily around digital content and also the fulfillment center investment, but also things like Echo and Alexa which we're adding a lot of resources to, India and AWS as we add people there to support additional service," he said in a call with analysts. More notes from the analyst call: Amazon will hold world wide rights for content created for Prime Video: Amazon said that it will be holding worldwide rights for video content created of Prime Video. It has been doubling down on getting India-specific content and has and Huffington Post reported that directors Vishal Bhardwaj and Vidhu Vinod Chopra have been brought in to create TV shows for Prime Video. "We consider that to be very valuable as opposed to, versus licensing many times by country, the third-party rights to content that we don't create ourselves," Olsavsky commented. Addition of fulfillment centres: Amazon added 18 fulfillment centers and they've added five more…
