Tablet shipments in India were at just less than a million units at 980,000 in Q2 2016, according to IDC data. This number includes slates and tablets detachable from the laptop, up 14.4% in Q2 over Q1, but 5.6% less when compared to Q2 in calendar year 2015.
Top 5 tablets by vendor share:
– Datawind remained at the top with a 27.5% market share in the quarter, registering a 14.1% growth over Q1 2016. IDC says that the company may expand its channel and manufacturing capacity to deal with the ‘sharp trajectory it has been seeing in the past year.’
– Samsung also remained at the second position with 14.7% vendor share in the quarter, with a marginal growth in shipments from Q1 2015, but registering an 11% growth over Q1 2016 due to the commercial segment.
– iBall was back to the third position after it declined successively in the last 2 quarters. Vendor shipments fell 9.4% in Q2 2016 as compared to the same quarter last year. The company began manufacturing tablets locally towards the end of this quarter.
– Lenovo had a 11.2% market share in Q2 2016, where shipments declined 6.2% from Q1 2016. In Q2 2016, shipments grew 60.8% over the same quarter in 2015 since the vendor focus shifted from consumer to commercial segment.
– Micromax got a 10.9% vendor share in Q2 2016 due to an uptake in the commercial segment.
Other highlights from the report:
– The tablet market declined due to a 12.5% year-on-year receding consumer market in Q2 2016. Commercial sector continued to grow (percentage not mentioned).
– About 3/4th of tablets sold in India were below $150 (Rs 9,950 by current rates).
– Samsung dominates the mid-price segment ($150-350 or Rs 9,950-23,217)
– Apple dominates premium segment ($300 or Rs 19,900 and above), driven by iPad Air 2.
– Premium detachable tablet segment spiked in Q2 2016 because of shipments from Apple’s new iPad Pro 9.7.
– Detachable tablet shipments dipped sequentially for the first time but grew “healthy double digit” year on year. This segment saw better uptake as compared to convertible tablets because convertibles were priced relatively higher, and detachables also offered all 3 OS platforms for users.
Last month, IDC said that smartphone shipments from China based brands including Lenovo, Vivo, Xiaomi, OPPO and Gionee grew 28% q-o-q; shipments from these brands also grew 75% in CY Q2 2016. The entire Indian smartphone market shipped 27.5 million units this quarter, registering a 17.1% growth when compared to previous quarter and a marginal 3.7% y-o-y growth.