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Updated: Quikr launches jobs marketplace Dazzlr for entertainment industry


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Update – 2 September 2016: Quikr has launched an Android and iOS app called Dazzlr which will function as a marketplace for jobs in the film and entertainment industry in India. Users can build their portfolios with images and videos. Quikr says that it can be used by production houses, film makers, casting directors and advertising and modelling agencies to find talent in the industry.

Earlier: 27 November 2015: Online classified service Quikr has signed a memorandum of understanding (MoU) with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses. The company told MediaNama that the platform will bring together professionals from the film industry, and come up with solutions for the industry, which might involve creating an app.

It is unclear as to what exactly the platform will offer or do, since there isn’t a platform uniting or providing access to professionals currently, given the dependence on schedules and dates. Pranay Chulet, founder and CEO of Quikr said that while he was making a film in the US, he used Craigslist to recruit over 50 cast and crew members, but realised that there wasn’t such a platform in India. “Both our partners Vivek Bohra and Aadore Mukherjee live and breathe films, and we are excited to partner with them to infuse the passion of film crazy India with our experience in building digital marketplaces”, he said, in a press statement.

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MediaNama’s take: Quikr’s foray into the film industry might actually be a boon for the professionals if Quikr ends up acting like a Craigslist or something similar where people can sign up and offer their services. The time is right for Bollywood as well as other Indian film industries to use technology to sort issues of scheduling, dates, availability etc. There seems to be a marketplace called Greenroom and Voicebunny for film industry professionals and voice artists respectively.

Funding: In April, Quikr had raised $150 million from existing investors Tiger Global and AB Kinnevik and Steadview Capital, for investing in its mobile business and strengthen its hold in categories like goods, cars, real estate, jobs and services. In September 2014, Quikr had raised $60 million investment led by Tiger Global, with participation from multiple investors including Matrix Partners India and eBay. As of now, Quikr claims to have 30 million unique users a month across 1,000 cities and in 10 categories, where users can sell, buy or rent multiple items.

Other developments:

– Earlier this month, the company acquired mobile real estate agent aggregator Indian Realty Exchange for an undisclosed amount, to bolster its recently launched marketplace QuikrHomes.

– In late October, Quikr launched Quikr Services to focus on the unorganised sector of service providers in the country, provide access to buying, rental and leasing across home, travel, financial, health, fitness, beauty and events services.

– In the same month, it made a strategic investment in Genesys International’s venture AN Virtual Tech.

– In August, it launched QuikrCars where users could search for and buy new and used cars, bikes and other vehicles like trucks by budget.

– In June, the company opened up its API for other developers through a new platform called Quikr Dvlpr, to enable them to build apps on top of its platform.

– In the same month, it launched a dedicated job search section that allowed users to search for full-time, part time, freelancing and other employment-related opportunities

– In January, Quikr launched an instant messaging feature called Quikr Nxt, that enabled real time conversations between buyers and sellers.

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