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#NAMA future of content and payments on 4G: Live streaming of sports and more

#NAMA: Future of Content and Payments on 4G was supported by content delivery network and cloud computing services provider Akamai Technologies. Golf club graph for sports streaming "The curve for the number of users coming in for live streaming of sports is more like a golf club than a hockey stick," Tushar Amin, vice president of engineering at Hotstar, said. In a CXO level discussion hosted by MediaNama and Akamai, a wide variety of problems related to the future of content and payments on 4G was discussed. Over the last year, the top telecom operators in the country have vastly increased the infrastructure for  LTE networks and have started increasing their customers on 4G. Video streaming has driving up this increased usage on telecom networks. Last year, Airtel’s CEO Gopal Vittal said that 40% of data on their network is video, a number that has surely grown. While Reliance Communications had said that nearly 36% its data traffic is video.  So it becomes crucial for streaming services to understand existing challenges. When it came to live streaming of sports events such as the cricket world cup and the IPL, Amin said that Hotstar saw more than half a million users coming in at the same time from different connections. "What kind of network can support half a million users coming at the same time from multiple connections. So this is a challenging environment for us," Amin added. Currently, Hotstar sees most of its traffic coming from in from WiFi. "But specifically for sports, we see…

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