Fitness and wearable band maker GOQii has surpassed Xiaomi to secure the first position in the Indian wearable devices market in terms of shipments. GOQii had a 16.1% share in Q2 2016, according to IDC's Worldwide Quarterly Wearable Device Tracker. In Q2 2016, Xiaomi lost 16 percentage-points to GOQii, making GOQii the largest shipper of wearables in India. In the previous quarter (Q1 2016), GOQii held the second position with an 18.1% share, while Xiaomi topped the market with a 27.1% share. In the last couple of months GOQii has made an aggressive entry into the fitness band category in India by launching GOQii band 2.0. The band comes with a GOQii Life Program that provides payments via NFC, health reports and diagnostics on subscription basis starting from Rs 1999. More here. Overall, the Indian wearable devices industry shipped over 567,000 units in Q2 2016, which is up 41.9% from 400,000 units in the previous quarter, IDC said. Basic wearables that don’t run third-party apps contributed to nearly 94% these shipments. On a price level, the market was dominated by sub-$50 category, which accounted for 83% of shipments in India. This category is largely shared by Intex, GOQii and Xiaomi’s Mi Band. These devices are also classified as fitness bands and usually capture a large chunk of the market due to their low prices; in the previous quarter fitness band accounted for a major 87.7% of shipments in India during Q1 2016. However the wearable device market in India is still at…
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