Customer experience management platform CloudCherry has raised $6 million in a Series A round of funding led by Vertex Ventures and Cisco Investments, and participation from existing investor IDG Ventures India, reports YourStory. The company will use the funding to focus on global markets in Southeast Asia, USA and the Middle East. Prior to this, CloudCherry had raised a seed round of funding from Chennai Angels, Capillary Technologies and IDG Ventures. Note that investor Capillary Tech provides a cloud-based customer relationship manager platform including loyalty programs, marketing campaign management and customer analytics. CloudCherry provides a software-as-a-service (SaaS) based customer experience management and feedback platform with features like multi channel consumer surveys using QR on mobile, email on the web, etc., customer metrics in real-time and actionable insights on how to improve customer experience. It also provides features like a ‘net promoter score’, which helps identify loyal, neutral and unhappy customers, provides survey questionnaires, ‘sentiment analysis’, and a dashboard to manage these features. The product went live earlier this year. Founded by Vijay R Lakshmanan, Vinod Muthukrishnan, Prem K Viswanath and Nagendra CL, CloudCherry provides its services in sectors like retail, healthcare, manufacturing, e commerce and hospitality. Its customers currently include World of Titan, Central, Voonik, HDFC Bank and Caratlane among others. Fund for SaaS startups: In January, Storm Ventures launched a new fund for SaaS startups in India, with an allocation of at least $10 million for the fund. The firm mentioned that it will increase the amount depending on…
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