KM Birla’s daughter Ananya Birla has launched CuroCarte, an ecommerce platform which offers premium priced home accessories and decor collections and individual items. According to Mint, Svatantra Online Services Pvt Ltd, the parent company, has been set up with an initial investment of Rs 6 crore and look to raise funding in a year. Birla will be the founder and CEO, while Kanupriya Verma the COO. The website is live for India and will have products from 9 countries including India, France, Spain, Portugal, Thailand, Vietnam and Indonesia. Birla said that the products on CuroCarte will be sourced directly from the makers. The company may also sell through offline exhibitions and physical stores in addition to ecommerce in the future. Its logistics tie up is unclear, but it stores the products it acquires. According to the website, only 3x of an item can be ordered. It also states that in case the order value exceeds Rs 200,000, the company will need to verify the user’s PAN card details, “which would take some time.” The payment options are cash on delivery (only for up to Rs 20,000), PayPal, credit/debit cards and net banking. A (funny) FAQ from the site: I want to place an order but my debit/credit card is getting rejected! Your order value might be exceeding the credit/debit limit, thus causing your card to get rejected. You may have also entered incorrect card details, so rechecking those might solve the issue. If there is any other problem, you can send…
