Arré, UDigital’s digital media brand, has tied up with Mumbai based GoQuest Media Ventures to let the latter distribute and monetise Arré’s content in India and globally. GoQuest is an independent media distributor across TV and digital media and will distribute Arré’s shows including Official Chukyagiri, A.I.SHA – My Virtual Girlfriend, I Don’t Watch TV and Arré Ho Ja Re-Gender. Arre also partnered with Sony Pictures Networks’s Sony Liv to distribute its web series and the content library available on the latter. Arré was announced by UDigital in July 2015 to feature text, graphic art, podcasts and fiction as well as reality videos. In August 2015, the Indian Express entered into a strategic partnership with Arré to jointly produce investigative documentaries which would be distributed to digital and linear platforms globally. In April, the company raised an undisclosed amount in funding from Enam Holdings for a ‘significant minority stake’, for developing content and scaling the business and product offering. In December last year, Arré acquired Apalya Technologies via a 100% buyout of shares from all of Apalya’s investors to use Apalya’s technology and content to distribute over its platform. Partnerships in distribution of digital content, especially original video, have been on the rise recently. The online streaming scene in India has gained that much momentum, as international players like Netflix and the yet to be launched Amazon Prime Video make their presence felt in the country. Content makers focusing on original content are also finding audiences through YouTube and their…
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