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Arré, UDigital’s digital media brand, has tied up with Mumbai based GoQuest Media Ventures to let the latter distribute and monetise Arré’s content in India and globally. GoQuest is an independent media distributor across TV and digital media and will distribute Arré’s shows including Official Chukyagiri, A.I.SHA – My Virtual Girlfriend, I Don’t Watch TV and Arré Ho Ja Re-Gender. Arre also partnered with Sony Pictures Networks’s Sony Liv to distribute its web series and the content library available on the latter.

Arré was announced by UDigital in July 2015 to feature text, graphic art, podcasts and fiction as well as reality videos. In August 2015, the Indian Express entered into a strategic partnership with Arré to jointly produce investigative documentaries which would be distributed to digital and linear platforms globally.

In April, the company raised an undisclosed amount in funding from Enam Holdings for a ‘significant minority stake’, for developing content and scaling the business and product offering. In December last year, Arré acquired Apalya Technologies via a 100% buyout of shares from all of Apalya’s investors to use Apalya’s technology and content to distribute over its platform.

Partnerships in distribution of digital content, especially original video, have been on the rise recently. The online streaming scene in India has gained that much momentum, as international players like Netflix and the yet to be launched Amazon Prime Video make their presence felt in the country. Content makers focusing on original content are also finding audiences through YouTube and their own individual apps and platforms.

Other developments in the video streaming space:
– Twitter India and PING Networks launched a live-video interviews series titled “#MegaBites” to showcase interviews on business and technology leaders from the country. Twitter has also partnered with Rolling Stone India to curate live music gigs on Twitter.
– nexGTv tied up with YouTube MCN Culture Machine to feature its video content from its digital channels. Culture Machine has a similar deal with YuppTV Bazaar.
– In May, ScoopWhoop partnered with political news and analysis website Newslaundry to launch a web series called Chase on YouTube. Sattvik Mishra, the co-founder of ScoopWhoop, told MediaNama ScoopWhoop plans to get into regular documentary ‘programming’.
– In March, Vuclip has branched into original content with the launch of Viu Originals, starting with a cricket comedy chat series called What the Duck.
– In the same month, YouTube, along with its content partners Culture Machine, Only Much Louder, Qyuki and The Viral Fever planned to launch an original video property.

Also read: 4G: The impact on video consumption in India – Nickhil Jakatdar, Vuclip