Amazon India has launched its first private label fashion brand in the country called Symbol, reports The Mint. The brand has been launch by Cloudtail India, Amazon’s largest seller, in anticipation of the upcoming festive season. As of now, Amazon lists a Symbol store with shirts, t-shirts, bottoms, innerwear and accessories. The website also lists nightwear as coming soon. The store currently has over 200 listed items like socks, handkerchiefs, trousers, boxers etc. Note that from a cursory glance all the clothing appears to be for men. Also read: Amazon US owns minority stake in Indian seller Cloudtail AmazonBasics: This is Amazon’s second private label in the country - it previously launched AmazonBasics in India in September last year, starting with consumer electronics. The company had said then that it would expand to include other categories in the coming months. As of now, the platform is selling lightning cables, data cables, audio video cables and various adapters. Note that Flipkart also has a private label called DigiFlip for electronic accessories, as well as a lifestyle private label Flippd and a home appliances and personal healthcare private label Citron. Focus on video content: Earlier this week, Amazon signed a content deal with Mukesh Bhatt-owned Vishesh Films for movies and TV series, giving Amazon the exclusive digital rights to Vishesh Films’ entire catalogue including Raaz Reboot, Aashiqui 2, Jannat, Murder etc., and other upcoming films. Last month, Amazon India signed up with Excel Entertainment for its first show called Power Play, which…
