Amazon has made a long term agreement with Dharma Productions where it will stream films and upcoming releases from the production house on Prime Video in India. This will include unreleased films like Ae Dil Hai Mushkil, Ok Jaanu, Badrinath Ki Dulhania. Users of Prime Video will get unlimited streaming of their movies under the subscription.
Other releases from Dharma to be available on Prime Video include Kapoor & Sons, Brothers, Shaandaar, Gori Tere Pyar Mein, Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath.
Note that the company had announced that it would launch video and music streaming almost 2 years ago in January 2015. But the video service is expected to launch this November.
Earlier this month, Amazon signed a content deal with Mukesh Bhatt-owned Vishesh Films for movies and TV series to access Vishesh Films’ entire catalogue and other upcoming films. In August, Amazon India signed up with Excel Entertainment for its first show called Power Play, which would be based on cricket and showbiz. Huffington Post reported that directors Vishal Bhardwaj and Vidhu Vinod Chopra have been brought in to create TV shows for Prime Video.
Amazon Prime India launch
In July this year, the Prime service launched in India with a price tag of Rs 499 per year. The service basically lets Amazon users get same day and next day delivery and 30 minute early access to lightning deals. It would be priced at Rs 999 per year after the inaugural pricing period.
Prime Video would give users access to Amazon Original Series, movies and TV shows from India and around the world. Amazon says that it will also stream original Indian shows along with its original American shows. In the US, Prime claims to have over 40,000 movies and TV shows, 1 million songs and 500,000 free ebooks priced at $99 per year.
Doubling down on video
For the quarter ended June 2016, Amazon said that it would double its content spend in the second half of this year versus the second half of 2015. It was reported that Amazon was investing $300 million for video. Last year, it invested $100 million for producing original TV shows for Prime Video. In 2014, the company had invested $1.3 billion in Prime Instant Video.
Internationally, in May, it launched a royalty based video service called Amazon Video Direct, that allowed users to post videos and earn royalties from them.