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Amazon Prime Video to stream content from Dharma Productions

Amazon has made a long term agreement with Dharma Productions where it will stream films and upcoming releases from the production house on Prime Video in India. This will include unreleased  films like Ae Dil Hai Mushkil, Ok Jaanu, Badrinath Ki Dulhania. Users of Prime Video will get unlimited streaming of their movies under the subscription. Other releases from Dharma to be available on Prime Video include Kapoor & Sons, Brothers, Shaandaar, Gori Tere Pyar Mein, Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath. Note that the company had announced that it would launch video and music streaming almost 2 years ago in January 2015. But the video service is expected to launch this November. Earlier this month, Amazon signed a content deal with Mukesh Bhatt-owned Vishesh Films for movies and TV series to access Vishesh Films’ entire catalogue and other upcoming films. In August, Amazon India signed up with Excel Entertainment for its first show called Power Play, which would be based on cricket and showbiz. Huffington Post reported that directors Vishal Bhardwaj and Vidhu Vinod Chopra have been brought in to create TV shows for Prime Video. Amazon Prime India launch In July this year, the Prime service launched in India with a price tag of Rs 499 per year. The service basically lets Amazon users get same day and next day delivery and 30 minute early access to lightning deals. It would be priced at Rs 999 per year after the inaugural pricing period. Prime Video would give…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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